Tag

strategy
The B2B SaaS industry is a very competitive space, and is still expected to continue growing. However, it’s also no secret that the failure rate for SaaS companies is relatively high, and so proper marketing is highly essential for a B2B Saas business. In this guide, we will discuss the key areas to focus on...
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Especially in recent years, inbound marketing has been one of the most talked-about jargon in the digital marketing world. Yet, inbound marketing actually has been around since the early 2000s, and ever since then, it’s always compared to traditional marketing -now often called ‘outbound marketing’ to contrast the inbound marketing term-. However, although inbound marketing...
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The technology industry is always evolving each year: the customer’s needs and expectations are rapidly changing, and there are always new competitors lurking in the corner. So, when talking about marketing strategy for technology companies, it’s not about a one-size-fits-all strategy, but rather about constantly adapting to the ever-changing market. Here, however, we will discuss...
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Driving more sales is the ultimate goal of most, if not all businesses. However, surprisingly many marketers are not developing their plan and strategy according to that goal. A common assumption is that most traditional marketing activities will in the end produce more sales, and while there is certainly some truth in that statement, there...
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Developing a digital marketing plan can be a really complicated and time-consuming task, but that doesn’t need to always be the case. Most of the time, the difficulty lies in the fact that we are focusing on the wrong this, making the process longer than required. So, in this guide, we will break down the...
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Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss 7 of the best lead generation strategies B2B...
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Developing a digital marketing strategy is a weird beast. On one hand, there are so many different tactics, methods, tools, and guides that, in theory, can help you along the way. On the other hand, those options often lead to confusion. We should also consider that marketing strategies for B2B and B2C companies are vastly...
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In the digital world where content is king, the importance of content creation is obviously known by many. Yet, content marketing doesn’t stop in the development process: there are the promotion and distribution processes, there is the content leveraging, content integration and many more. Having a sound content marketing strategy will help you prepare all...
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