Tag

social media
Marketing effectiveness is always related to numbers. While seeing your brand in a famous media might be nice for your business, it is not a measurable, tangible metric. Marketing effectiveness is about measuring those numbers consistently, and work to improve upon that data. So, a huge part of measuring marketing effectiveness is about measuring the...
Read More
Learning from the failures of others is essential to success. That’s why, in this article, we will discuss our perspective on the most common mistakes made in B2B marketing. More often than not, these mistakes prevent B2B businesses from putting their best marketing practices and thus fail to get the desired results. What are they?...
Read More