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saas marketing
How can we measure the results of our SaaS business? Most SaaS businesses are using recurring-revenue models to monetize the business.So, measuring KPIs and results can be more difficult compared to traditional business models. With that being said, in this guide, we will discuss how to have a detailed look at the key metrics that...
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SaaS marketing is tough. Not selling a physical product already possess its own challenge, but the recurring revenue model—that is not familiar to many people— can further complicate things from conversion to cash flow management issues. Not to mention, SaaS marketing can be very demanding, where not only growth, but rapid growth is the requirement...
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If you ask any marketers—not only B2B SaaS marketer— one of the most prevalent problems is usually how to generate more leads. Especially for B2B businesses, however, lead generation is not about a secret, holy grail tactic that can magically generate more and more prospects. Rather, lead generation is more about consistency: build a long-lasting,...
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Get Around Free-Trial Drop-Off A lot, if not the most of us have been a culprit for this: have you ever signed up for a free-trial of any product, especially SaaS products but ended up never using the free-trial software at all? In this case, since these people are not really trying the product, the...
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Customer Acquisition Cost, or CAC, is the term used to define the total cost a business—or in this case, a SaaS business— is required to spend in order to acquire a new customer. This cost is usually financial in nature, although we can also calculate other resources (i.e. time) depending on your purpose in calculating...
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MRR, or Monthly Recurring Revenue, is a very important metric for any SaaS business with subscription-based model, if not the most important. In a recurring revenue model, once we acquire a customer, we expect a recurring stream of money every month, which is the main idea behind MRR. Yet, why is it that important? In...
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The B2B SaaS industry is a very competitive space, and is still expected to continue growing. However, it’s also no secret that the failure rate for SaaS companies is relatively high, and so proper marketing is highly essential for a B2B Saas business. In this guide, we will discuss the key areas to focus on...
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SaaS as an industry is growing rapidly in the past decade, and is still expected to grow in the years to come. New players keep coming each and every year, meaning, the industry is becoming more competitive, and if you are just starting, growing your SaaS sales can be difficult. Growth is certainly the key...
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Obtaining organic growth has been increasingly difficult in recent years for SAAS businesses, mainly because the market environment, which has been relatively niche at the beginning, is now so saturated. We could argue that unless you have an unlimited budget (and time), solely relying on organic growth is impossible. In this guide, we will discuss...
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