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saas
How can we measure the results of our SaaS business? Most SaaS businesses are using recurring-revenue models to monetize the business.So, measuring KPIs and results can be more difficult compared to traditional business models. With that being said, in this guide, we will discuss how to have a detailed look at the key metrics that...
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SaaS marketing is tough. Not selling a physical product already possess its own challenge, but the recurring revenue model—that is not familiar to many people— can further complicate things from conversion to cash flow management issues. Not to mention, SaaS marketing can be very demanding, where not only growth, but rapid growth is the requirement...
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If you ask any marketers—not only B2B SaaS marketer— one of the most prevalent problems is usually how to generate more leads. Especially for B2B businesses, however, lead generation is not about a secret, holy grail tactic that can magically generate more and more prospects. Rather, lead generation is more about consistency: build a long-lasting,...
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Get Around Free-Trial Drop-Off A lot, if not the most of us have been a culprit for this: have you ever signed up for a free-trial of any product, especially SaaS products but ended up never using the free-trial software at all? In this case, since these people are not really trying the product, the...
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Customer Acquisition Cost, or CAC, is the term used to define the total cost a business—or in this case, a SaaS business— is required to spend in order to acquire a new customer. This cost is usually financial in nature, although we can also calculate other resources (i.e. time) depending on your purpose in calculating...
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MRR, or Monthly Recurring Revenue, is a very important metric for any SaaS business with subscription-based model, if not the most important. In a recurring revenue model, once we acquire a customer, we expect a recurring stream of money every month, which is the main idea behind MRR. Yet, why is it that important? In...
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The B2B SaaS industry is a very competitive space, and is still expected to continue growing. However, it’s also no secret that the failure rate for SaaS companies is relatively high, and so proper marketing is highly essential for a B2B Saas business. In this guide, we will discuss the key areas to focus on...
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SaaS as an industry is growing rapidly in the past decade, and is still expected to grow in the years to come. New players keep coming each and every year, meaning, the industry is becoming more competitive, and if you are just starting, growing your SaaS sales can be difficult. Growth is certainly the key...
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Growth is the dream of every business, arguably even more for SAAS businesses with the subscription-based business model. A good thing about SAAS growth is that it is relatively more predictable compared to other businesses. You simply need to monitor new user acquisitions and whether old users are cancelling the subscription. On the other hand,...
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Growth and retention are the center of SAAS companies: you grow by getting more new customers than those who stopped using your software (retention). It is arguably a very simple concept, yet very hard to actually do. Traditional growth is now increasingly difficult due to the saturated industry environment. We can argue that unless you...
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Lead generation is obviously one of the most important aspects of any marketing strategy. However, lead generation is increasingly becoming more challenging, with 63% of surveyed marketers stated that their top challenge throughout 2017 was generating leads. Arguably, the challenge is even more important in the SAAS industry, as lead generation is very important in...
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Digital marketing for SAAS companies is rather unique. Although the basic principles are similar to other industries, there are several things that only apply to SAAS companies, while on the other hand, there are common strategies that can work in other niches, but won’t work in the SAAS industry. In this guide, we will share...
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Why would we need a digital marketing plan for our SAAS product? Isn’t our great, game-changing product going to market itself? Trust me, many if not most SAAS businesses think the same way, but the truth is, only less than one percent of SAAS products out there can truly be classified as ‘game-changing’. While it’s...
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The term ‘inbound marketing’ has been the buzzword of the digital marketing world in recent years. Yet, what actually is inbound marketing? While we can use all the fancy words and technical jargons to describe inbound marketing, in its essence, inbound marketing is about using relevant and valuable contents to draw your potential customers ‘inward’....
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