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revenue growth
Let’s say there are two businesses, each with 1,000 existing customers. Each year, the first business, say company A, loses 100 of customers, while company B loses 200. If both companies can acquire 200 customers a year, and everything else being equal, company A will grow 10% each year, while company B will be stagnant....
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Marketing is often regarded as an intangible, or even non-performing division that only wastes money. Indeed, proving the business value of marketing activities can be difficult, especially in a quantitative basis. This is where the concept of revenue marketing comes in Although it’s difficult, it is by no means impossible to develop a result-driven marketing...
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Conversion Rate Optimization, or CRO, has been quite the buzzword of the digital marketing world in recent years. Many marketers have regarded CRO as the marketing channel with the best ROI. Why? First, because it is significantly more affordable than other marketing channels, and can be totally free when done right. Second, implementing CRO is...
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Every business, in essence, is about generating more sales, which will translate to more revenue and profit. However, what actually is the most effective tactics to increase sales? That is actually a very hard question to answer. Part of the problem is that there are many different factors that can affect the answer: the business...
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Achieving exponential growth is the dream of virtually every entrepreneurs, businesspeople, and marketers. Even more if this growth is achieved in a relatively fast manner. Yet, let’s face it, achieving high scalability can be extremely hard and will require tremendous investment of resources, and more often than not, time. However, achieving fast growth is actually...
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Every for-profit business is designed towards one goal: generating more revenue and along the way, profit. So, to grow your business, we will need to aim to achieve growth in revenue. However, driving more revenue is certainly not a small task: there are many different variables that can affect revenue growth, and we won’t be...
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