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ppc
If you ask any marketers—not only B2B SaaS marketer— one of the most prevalent problems is usually how to generate more leads. Especially for B2B businesses, however, lead generation is not about a secret, holy grail tactic that can magically generate more and more prospects. Rather, lead generation is more about consistency: build a long-lasting,...
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When discussing digital marketing, one of the biggest issues for local businesses is how most of the guides available, the case studies, and the success stories are about big companies targeting nation-wide or even multi-national audience. So, it’s difficult to grasp the concept of local digital marketing. With that concern, in this article we will...
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There’s no question about the effectiveness of Adwords both in B2B and B2C environments. More than 90% of Google’s 100 billion dollars revenue comes from advertising and especially Adwords, and on average, a business make 100% profit for every dollar invested on Adwords. However, in a B2B tech space, AdWords can be extremely expensive: the...
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Ever since the advent of the internet, PPC marketing has been, and still is one of the most prominent marketing methods in the digital world. Yet, with the saturated marketplace, PPC campaigns can be really expensive when not managed well, and there’s a great chance you will get a negative ROI when you’re not careful....
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