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marketing strategy
Conversion Rate Optimization, or CRO, has been quite the buzzword of the digital marketing world in recent years. Many marketers have regarded CRO as the marketing channel with the best ROI. Why? First, because it is significantly more affordable than other marketing channels, and can be totally free when done right. Second, implementing CRO is...
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The technology industry is always evolving each year: the customer’s needs and expectations are rapidly changing, and there are always new competitors lurking in the corner. So, when talking about marketing strategy for technology companies, it’s not about a one-size-fits-all strategy, but rather about constantly adapting to the ever-changing market. Here, however, we will discuss...
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The technology industry is rapidly evolving with each and every passing year. The needs of the customers are always changing, and so their behaviors. We should also consider the fact that there will always be new influx of competitors. So, there is not one single marketing tactic that can fit every situation, and most likely...
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Every for-profit business is designed towards one goal: generating more revenue and along the way, profit. So, to grow your business, we will need to aim to achieve growth in revenue. However, driving more revenue is certainly not a small task: there are many different variables that can affect revenue growth, and we won’t be...
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