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lead generation
The B2B SaaS industry is a very competitive space, and is still expected to continue growing. However, it’s also no secret that the failure rate for SaaS companies is relatively high, and so proper marketing is highly essential for a B2B Saas business. In this guide, we will discuss the key areas to focus on...
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If you ask any marketers—not only B2B SaaS marketer— one of the most prevalent problems is usually how to generate more leads. Especially for B2B businesses, however, lead generation is not about a secret, holy grail tactic that can magically generate more and more prospects. Rather, lead generation is more about consistency: build a long-lasting,...
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Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss some  of the best lead generation strategies B2B...
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Generating leads is certainly a huge aspect of any marketing strategy: without new prospects, you can’t generate new customers. Yet, leads that are not a good fit for your brand, product, and/or service is fairly useless for your business, and this is where the process of qualifying leads is of import. Yet, the lead qualifying...
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Learning from the failures of others is essential to success. That’s why, in this article, we will discuss our perspective on the most common mistakes made in B2B marketing. More often than not, these mistakes prevent B2B businesses from putting their best marketing practices and thus fail to get the desired results. What are they?...
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Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss 7 of the best lead generation strategies B2B...
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Lead generation is obviously one of the most important aspects of any marketing strategy. However, lead generation is increasingly becoming more challenging, with 63% of surveyed marketers stated that their top challenge throughout 2017 was generating leads. Arguably, the challenge is even more important in the SAAS industry, as lead generation is very important in...
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