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email marketing
If you ask any marketers—not only B2B SaaS marketer— one of the most prevalent problems is usually how to generate more leads. Especially for B2B businesses, however, lead generation is not about a secret, holy grail tactic that can magically generate more and more prospects. Rather, lead generation is more about consistency: build a long-lasting,...
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When discussing digital marketing, one of the biggest issues for local businesses is how most of the guides available, the case studies, and the success stories are about big companies targeting nation-wide or even multi-national audience. So, it’s difficult to grasp the concept of local digital marketing. With that concern, in this article we will...
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Get Around Free-Trial Drop-Off A lot, if not the most of us have been a culprit for this: have you ever signed up for a free-trial of any product, especially SaaS products but ended up never using the free-trial software at all? In this case, since these people are not really trying the product, the...
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One of the biggest challenges for any ecommerce businesses is marketing: finding new prospects (lead generation), nurturing these prospects until they are ready to buy (lead nurturing), and encouraging them for the actual purchase (conversion). With that being said, in this guide, we will discuss 5 effective marketing tactics for ecommerce businesses. Implementing these tactics...
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Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss some  of the best lead generation strategies B2B...
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