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digital strategy
The problem of modern digital marketing is not the lack of tactics and strategies, but rather the availability of virtually unlimited options, which can often lead to the marketer’s confusion. For IT companies, this problem is arguably even more prevalent: the competition is tight, almost everyone is tech-savvy, and there are a lot of different...
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Growth is the dream of every business, arguably even more for SAAS businesses with the subscription-based business model. A good thing about SAAS growth is that it is relatively more predictable compared to other businesses. You simply need to monitor new user acquisitions and whether old users are cancelling the subscription. On the other hand,...
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What is marketing strategy? There can be many different definitions. Yet, in essence, a marketing strategy is the justification of your marketing budget. Without a sound strategy, you wouldn’t know where to spend your money, and how much. And as the result, your marketing team can get lost along the way. In this guide, we...
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