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content marketing
The B2B SaaS industry is a very competitive space, and is still expected to continue growing. However, it’s also no secret that the failure rate for SaaS companies is relatively high, and so proper marketing is highly essential for a B2B Saas business. In this guide, we will discuss the key areas to focus on...
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Getting more sales certainly is the dream of many businesses, which will directly translate to more revenue and profit. However, what actually is the most effective marketing tactics in increasing sales? The answer to that question will depend on many different factors from business types, sizes, industries, and so there are many different tactics and...
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Let’s say there are two businesses, each with 1,000 existing customers. Each year, the first business, say company A, loses 100 of customers, while company B loses 200. If both companies can acquire 200 customers a year, and everything else being equal, company A will grow 10% each year, while company B will be stagnant....
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Driving more sales is the ultimate goal of most, if not all businesses. However, surprisingly many marketers are not developing their plan and strategy according to that goal. A common assumption is that most traditional marketing activities will in the end produce more sales, and while there is certainly some truth in that statement, there...
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Let’s be honest, how often did you see an advertisement for a product you never knew before on the internet, and actually purchase it? Pretty rare, right? To succeed in digital marketing, we must first acknowledge the fact that it is very, very saturated, and so you must do your homework to get ahead. So,...
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What is the most effective digital marketing strategy? With all the available channels, tactics, methods, and strategies, answering this question can be very difficult. Different marketing channels will work better for certain businesses and/or industries over the others, and let’s not forget the fact that the marketplace is always evolving. In this modern business environment,...
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Growth and retention are the center of SAAS companies: you grow by getting more new customers than those who stopped using your software (retention). It is arguably a very simple concept, yet very hard to actually do. Traditional growth is now increasingly difficult due to the saturated industry environment. We can argue that unless you...
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In the digital world where content is king, the importance of content creation is obviously known by many. Yet, content marketing doesn’t stop in the development process: there are the promotion and distribution processes, there is the content leveraging, content integration and many more. Having a sound content marketing strategy will help you prepare all...
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Happy new year! With 2018 being as new as it gets, today I will share some of the new marketing trends that will emerge this year. All successful marketers have one thing in common: always preparing for the future trends. So, it can never be too early to discuss the upcoming trends, so we can...
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I have an awesome content, obviously people will automatically read it, amazed by it, and refer it to their friends and colleagues, right? Great contents will take care of promotion by itself!   Wrong   And it’s not only about content, either. There are many great novels, movies, or songs out there that failed to...
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