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b2b marketing
There’s no question about the effectiveness of Adwords both in B2B and B2C environments. More than 90% of Google’s 100 billion dollars revenue comes from advertising and especially Adwords, and on average, a business make 100% profit for every dollar invested on Adwords. However, in a B2B tech space, AdWords can be extremely expensive: the...
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The B2B SaaS industry is a very competitive space, and is still expected to continue growing. However, it’s also no secret that the failure rate for SaaS companies is relatively high, and so proper marketing is highly essential for a B2B Saas business. In this guide, we will discuss the key areas to focus on...
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If you ask any marketers—not only B2B SaaS marketer— one of the most prevalent problems is usually how to generate more leads. Especially for B2B businesses, however, lead generation is not about a secret, holy grail tactic that can magically generate more and more prospects. Rather, lead generation is more about consistency: build a long-lasting,...
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Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss some  of the best lead generation strategies B2B...
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Digital marketing, by itself, is a pretty big subject covering many different marketing tactics, methods, and strategies. So, it is understandable that many marketers are confused on what marketing tactics to adopt, leading to the resistance to change and stuck in the same strategies (that are often not working anymore) over and over again. So,...
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B2B stands for business-to-business, and as the name suggests, is a business model that is selling their products or services to other businesses. In a way, we can think of a B2B business as a support system providing other enterprises with the things they need to succeed, or at least, to stay competitive. Generally, people...
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Developing a digital marketing strategy is a weird beast. On one hand, there are so many different tactics, methods, tools, and guides that, in theory, can help you along the way. On the other hand, those options often lead to confusion. We should also consider that marketing strategies for B2B and B2C companies are vastly...
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