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b2b marketing
Digital marketing, by itself, is a pretty big subject covering many different marketing tactics, methods, and strategies. So, it is understandable that many marketers are confused on what marketing tactics to adopt, leading to the resistance to change and stuck in the same strategies (that are often not working anymore) over and over again. So,...
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B2B stands for business-to-business, and as the name suggests, is a business model that is selling their products or services to other businesses. In a way, we can think of a B2B business as a support system providing other enterprises with the things they need to succeed, or at least, to stay competitive. Generally, people...
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Developing a digital marketing strategy is a weird beast. On one hand, there are so many different tactics, methods, tools, and guides that, in theory, can help you along the way. On the other hand, those options often lead to confusion. We should also consider that marketing strategies for B2B and B2C companies are vastly...
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