Tag

b2b
If you ask any marketers—not only B2B SaaS marketer— one of the most prevalent problems is usually how to generate more leads. Especially for B2B businesses, however, lead generation is not about a secret, holy grail tactic that can magically generate more and more prospects. Rather, lead generation is more about consistency: build a long-lasting,...
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There’s no question about the effectiveness of Adwords both in B2B and B2C environments. More than 90% of Google’s 100 billion dollars revenue comes from advertising and especially Adwords, and on average, a business make 100% profit for every dollar invested on Adwords. However, in a B2B tech space, AdWords can be extremely expensive: the...
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The B2B SaaS industry is a very competitive space, and is still expected to continue growing. However, it’s also no secret that the failure rate for SaaS companies is relatively high, and so proper marketing is highly essential for a B2B Saas business. In this guide, we will discuss the key areas to focus on...
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Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss some  of the best lead generation strategies B2B...
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Without an integrated, action-based marketing plan, it is virtually impossible to achieve optimal results in your marketing activities. Without a plan, we won’t be able to know the specific things to aim for and how to get there. As the work piles up, it will get harder and harder to stop and evaluate your performance,...
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There are countless marketing ideas, tactics, tools, strategy, and technologies available today. While it can certainly help marketers to achieve their goals better, they also often add to the confusion. So, when talking about B2C and B2B marketing, the different ideas and principles behind the two are often mixed up with each other. In this...
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Developing a digital marketing plan can be a really complicated and time-consuming task, but that doesn’t need to always be the case. Most of the time, the difficulty lies in the fact that we are focusing on the wrong this, making the process longer than required. So, in this guide, we will break down the...
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What is marketing strategy? There can be many different definitions. Yet, in essence, a marketing strategy is the justification of your marketing budget. Without a sound strategy, you wouldn’t know where to spend your money, and how much. And as the result, your marketing team can get lost along the way. In this guide, we...
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