For small businesses, implementing local SEO is the most affordable—yet effective—tactic to get more visitations, phone calls, sales, and any other conversions. When a business is listed on the top of Google Maps ranking, more and more people will see this business as credible, and so it will get more sales.
Start with a proper keyword research. Since this is local SEO, your keywords will usually be city/location names combined with your business niche. For example “Bronx NY phone repair service”.
We will identify your top competitors, discover why they’re outranking you, and explore what you can do about it.
Getting more sites, social media profiles, and blogs to link your site (backlinks). The more sites—especially high-quality ones—that link to your site, the better the search engines will see you as a credible source of information.
Tracking how customers interact with your website and how much time they spend on looking for information.
Local SEO is about optimizing your site for local-related keywords/search queries. For example, “bookstores in Los Angeles” is a local query, as well as “near-me” queries like “restaurants near me”, “gas stations near me”, and so on. With these near-me queries, Google and other search engines will use the GPS data of the searcher’s device to pinpoint their location, so technically you only need to rank to location-related keywords like cities or street names.
However, Google now uses Google Map listings as the topmost result for these local-related queries. For example, again, if you search for “bookstores in Los Angeles on Google, you will see the top 3 results from Google Maps just below the paid search advertising. So, local SEO now also consists of having, and optimizing your Google Maps listing to rank on the top 3 (the 3-pack). Does the process differ compared to regular SEO? Yes, but the principles remain the same:
If in regular SEO we have to optimize our site, in local SEO we also have to optimize our Google maps listing so that Google can recognize our business as a legitimate, credible business. We will learn more about this below.
Backlinks in local SEO is translated into local citations and positive reviews both on Google Maps and major third-party sites (Yelp, Facebook Places, and so on). So, our aim is to have as many citations and positive reviews as we can.
We have the necessary knowledge and tools to start your local SEO. So, it’s time to start your journey.
Remember to begin by assessing your current state, and throughout the process, always monitor your progress so that you can adjust your strategy when necessary.
Set up a time to discuss your local SEO campaign. Our initial conversation is free, while we discuss your project. If you would then like to proceed, we charge hourly or per project, depends on services and work required.
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