Category

Strategy
The B2B SaaS industry is a very competitive space, and is still expected to continue growing. However, it’s also no secret that the failure rate for SaaS companies is relatively high, and so proper marketing is highly essential for a B2B Saas business. In this guide, we will discuss the key areas to focus on...
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One of the biggest challenges for any ecommerce businesses is marketing: finding new prospects (lead generation), nurturing these prospects until they are ready to buy (lead nurturing), and encouraging them for the actual purchase (conversion). With that being said, in this guide, we will discuss 5 effective marketing tactics for ecommerce businesses. Implementing these tactics...
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SaaS as an industry is growing rapidly in the past decade, and is still expected to grow in the years to come. New players keep coming each and every year, meaning, the industry is becoming more competitive, and if you are just starting, growing your SaaS sales can be difficult. Growth is certainly the key...
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Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss some  of the best lead generation strategies B2B...
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The harsh truth is, even after we put a lot of effort into our marketing campaigns, be active in all social media platforms, and spending a lot of money in paid advertising, there is no guarantee to get the results we desired. With those points being said, thankfully there is an answer to all the...
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Especially in recent years, inbound marketing has been one of the most talked-about jargon in the digital marketing world. Yet, inbound marketing actually has been around since the early 2000s, and ever since then, it’s always compared to traditional marketing -now often called ‘outbound marketing’ to contrast the inbound marketing term-. However, although inbound marketing...
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The technology industry is always evolving each year: the customer’s needs and expectations are rapidly changing, and there are always new competitors lurking in the corner. So, when talking about marketing strategy for technology companies, it’s not about a one-size-fits-all strategy, but rather about constantly adapting to the ever-changing market. Here, however, we will discuss...
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Driving more sales is the ultimate goal of most, if not all businesses. However, surprisingly many marketers are not developing their plan and strategy according to that goal. A common assumption is that most traditional marketing activities will in the end produce more sales, and while there is certainly some truth in that statement, there...
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Marketing effectiveness is always related to numbers. While seeing your brand in a famous media might be nice for your business, it is not a measurable, tangible metric. Marketing effectiveness is about measuring those numbers consistently, and work to improve upon that data. So, a huge part of measuring marketing effectiveness is about measuring the...
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Every business, in essence, is about generating more sales, which will translate to more revenue and profit. However, what actually is the most effective tactics to increase sales? That is actually a very hard question to answer. Part of the problem is that there are many different factors that can affect the answer: the business...
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Achieving exponential growth is the dream of virtually every entrepreneurs, businesspeople, and marketers. Even more if this growth is achieved in a relatively fast manner. Yet, let’s face it, achieving high scalability can be extremely hard and will require tremendous investment of resources, and more often than not, time. However, achieving fast growth is actually...
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What is the most effective digital marketing channels? The answer will vary for different businesses according to many different factors. A marketing channel that works for one business might not be effective for the others. In general, the most effective marketing channel for your business will depend largely on your industry, your business model, and...
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How much is the cost of digital marketing? The answer can greatly vary with every business, yet we all know that if we are not careful, it can get real expensive, real fast. So, how can we monitor and optimize our digital marketing costs?In this guide, we will discuss the necessary principles and steps to...
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Digital marketing, by itself, is a pretty big subject covering many different marketing tactics, methods, and strategies. So, it is understandable that many marketers are confused on what marketing tactics to adopt, leading to the resistance to change and stuck in the same strategies (that are often not working anymore) over and over again. So,...
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In this post, we will discuss ten of the biggest marketing trends in 2018. There are a lot of different styles of marketing with all the different tactics and strategies. So, keep in mind that the trends we will discuss below focus on the B2B environment, and may not apply for B2C companies. Without further...
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Nowadays, having a marketing automation platform is virtually a must for any organizations. It is one of the blessings of the digital age, and it’s no wonder the marketing automation industry has grown almost 300% in the span of just two years. Yet, this phenomenon also means that new marketing automation platforms are being released...
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Let’s be honest, how often did you see an advertisement for a product you never knew before on the internet, and actually purchase it? Pretty rare, right? To succeed in digital marketing, we must first acknowledge the fact that it is very, very saturated, and so you must do your homework to get ahead. So,...
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Developing a digital marketing plan can be a really complicated and time-consuming task, but that doesn’t need to always be the case. Most of the time, the difficulty lies in the fact that we are focusing on the wrong this, making the process longer than required. So, in this guide, we will break down the...
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Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss 7 of the best lead generation strategies B2B...
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What is the most effective digital marketing strategy? With all the available channels, tactics, methods, and strategies, answering this question can be very difficult. Different marketing channels will work better for certain businesses and/or industries over the others, and let’s not forget the fact that the marketplace is always evolving. In this modern business environment,...
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