Category

Strategy
Brand building—or simply branding— has significantly evolved in the past decade. Social media and other technologies have provided various different ways to raise awareness for your brand. Yet, on the other hand, the market is now very saturated and getting people to recognize our brand amidst all the noises is very challenging. With that being...
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We all know that growing a business will take time, and when a business fails to grow, it can significantly impact the business’s health and even existence.  This is why people simply love the idea of growth hacking: the idea that if we can find a secret behind a company’s growth and use it to...
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In today’s very competitive marketplace, generating more demands for products and services can be a major challenge for any business, and this is why demand generation is now a major part of many startup’s business strategies.  Yet, what actually is demand generation? Isn’t it just another name for digital marketing? Should you invest in demand...
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SEO and lead generation are arguably two of the most important parts of a successful digital marketing strategy for any business: you can’t grow your business if you can’t generate enough leads, and at the same time SEO remains the most powerful way to generate more traffic–and by getting more traffic, you can generate more...
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It’s no secret that for SaaS companies, content marketing, and SEO as a way to boost organic traffic to your content are the most important ways to market your SaaS business.  On the other hand, getting more high-quality backlinks remain the most important SEO ranking factor even now in 2021.  So, the formula to improve...
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Whether we can generate enough organic traffic to our website can make or break any business, and yet, many small businesses overlook SEO in favor of other forms of marketing.  In fact, SEO can be a very cost-effective way to grow your small business by generating more leads and ultimately, growing your revenue.  In small...
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MRR, or Monthly Recurring Revenue, is a very important metric for any SaaS business with subscription-based model, if not the most important. In a recurring revenue model, once we acquire a customer, we expect a recurring stream of money every month, which is the main idea behind MRR. Yet, why is it that important? In...
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The B2B SaaS industry is a very competitive space, and is still expected to continue growing. However, it’s also no secret that the failure rate for SaaS companies is relatively high, and so proper marketing is highly essential for a B2B Saas business. In this guide, we will discuss the key areas to focus on...
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One of the biggest challenges for any ecommerce businesses is marketing: finding new prospects (lead generation), nurturing these prospects until they are ready to buy (lead nurturing), and encouraging them for the actual purchase (conversion). With that being said, in this guide, we will discuss 5 effective marketing tactics for ecommerce businesses. Implementing these tactics...
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SaaS as an industry is growing rapidly in the past decade, and is still expected to grow in the years to come. New players keep coming each and every year, meaning, the industry is becoming more competitive, and if you are just starting, growing your SaaS sales can be difficult. Growth is certainly the key...
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Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss some  of the best lead generation strategies B2B...
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The harsh truth is, even after we put a lot of effort into our marketing campaigns, be active in all social media platforms, and spending a lot of money in paid advertising, there is no guarantee to get the results we desired. With those points being said, thankfully there is an answer to all the...
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Especially in recent years, inbound marketing has been one of the most talked-about jargon in the digital marketing world. Yet, inbound marketing actually has been around since the early 2000s, and ever since then, it’s always compared to traditional marketing -now often called ‘outbound marketing’ to contrast the inbound marketing term-. However, although inbound marketing...
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The technology industry is always evolving each year: the customer’s needs and expectations are rapidly changing, and there are always new competitors lurking in the corner. So, when talking about marketing strategy for technology companies, it’s not about a one-size-fits-all strategy, but rather about constantly adapting to the ever-changing market. Here, however, we will discuss...
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Driving more sales is the ultimate goal of most, if not all businesses. However, surprisingly many marketers are not developing their plan and strategy according to that goal. A common assumption is that most traditional marketing activities will in the end produce more sales, and while there is certainly some truth in that statement, there...
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Marketing effectiveness is always related to numbers. While seeing your brand in a famous media might be nice for your business, it is not a measurable, tangible metric. Marketing effectiveness is about measuring those numbers consistently, and work to improve upon that data. So, a huge part of measuring marketing effectiveness is about measuring the...
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Every business, in essence, is about generating more sales, which will translate to more revenue and profit. However, what actually is the most effective tactics to increase sales? That is actually a very hard question to answer. Part of the problem is that there are many different factors that can affect the answer: the business...
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Achieving exponential growth is the dream of virtually every entrepreneurs, businesspeople, and marketers. Even more if this growth is achieved in a relatively fast manner. Yet, let’s face it, achieving high scalability can be extremely hard and will require tremendous investment of resources, and more often than not, time. However, achieving fast growth is actually...
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What is the most effective digital marketing channels? The answer will vary for different businesses according to many different factors. A marketing channel that works for one business might not be effective for the others. In general, the most effective marketing channel for your business will depend largely on your industry, your business model, and...
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How much is the cost of digital marketing? The answer can greatly vary with every business, yet we all know that if we are not careful, it can get real expensive, real fast. So, how can we monitor and optimize our digital marketing costs?In this guide, we will discuss the necessary principles and steps to...
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