Category

SEO
SaaS marketing is quite unique due to several different factors. However, the fact that SaaS is an exclusively online business—with virtually no offline presence—will mean we also have to rely mainly on digital or online marketing. So, SEO as one of the most effective and cost-efficient digital marketing channels is very important for SaaS businesses....
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Admittedly, when thinking about marketing strategy for startups, SEO is usually not the first thing that comes to mind for many different reasons. However, there are actually many benefits in implementing SEO to market your startup, and here are some major considerations.   Why Startups Should Invest In SEO   1. SEO is Affordable With...
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Let’s say there are two businesses, each with 1,000 existing customers. Each year, the first business, say company A, loses 100 of customers, while company B loses 200. If both companies can acquire 200 customers a year, and everything else being equal, company A will grow 10% each year, while company B will be stagnant....
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Boilerplate takes on different meanings depending on the context it is used. The newspaper industry took on the term, and used it to describe a unit of writing applied over and over without changing it. This helps keep a consistent brand image while preventing people from having to describe a company differently all the time....
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For small businesses, implementing local SEO is the most affordable—yet effective—tactic to get more visitations, phone calls, sales, and any other conversions. When a business is listed on the top of Google Maps ranking, more and more people will see this business as credible, and so it will get more sales. In this guide, we...
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More often than not, startups don’t think of SEO as an important aspect of their marketing strategy. There are actually some valid reasons for this: SEO is mainly a long term game, and is quite difficult to execute while requiring consistency. Yet, SEO can be a very effective -and affordable- strategy for any startup, and...
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Local online marketing refers to the marketing efforts designed to target audience in a certain area. Obviously, local online marketing is especially important for brick-and-mortar businesses from restaurants to car repair shops to other retail shops. However, even online businesses can use local online marketing when they want to focus on a certain region. With...
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Any SEO practitioners will sooner or later experience an organic traffic drop, and finding the issue will be extremely important. If you don’t tackle this issue quickly, you can experience a prolonged and even permanent traffic loss. However, with so many factors involved, finding the cause of the traffic drop can be quite difficult. That’s...
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SEO has truly developed a lot since when it started. Its localised focus, in particular, with the release of Google’s knowledge graph and with the implementation of more and more technical aspects within the matter. With this in mind, it’s quite safe to say that there are several major mistakes that can be done especially...
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Video marketing has become very popular in recent years for several reasons: more and more people have access to high-speed internet and thus video streaming, YouTube, Vimeo, and other platforms are maturing, and especially the fact that video offer flexibilities not offered by textual and audio content. No wonder, a lot of people and businesses...
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In this very competitive digital marketing world, we are often tempted, as a marketer, to get a certification just to get ahead of the pack. Certainly, there are several certifications that are worth getting, such as Google AdWords Certification, or the Facebook Blueprint certification. Yet, what about SEO? Is there any SEO certification worth getting?...
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Answering the question ‘how much does SEO cost?” is actually harder than it seems. There are many factors that can determine SEO pricing, as SEO by itself comprises of many different marketing activities, some tangible and some not. So, it is not as easy as, say, calculating the ROI of a Facebook ad campaign. Besides...
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SEO can be a very expensive investment ranging from thousands of dollars to even millions. So, it is important to figure out whether our investment is making money in return, while also figuring the areas where we can make improvements. In this guide, we will discuss how to calculate the ROI for an SEO campaign,...
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Let’s be honest, how often did you see an advertisement for a product you never knew before on the internet, and actually purchase it? Pretty rare, right? To succeed in digital marketing, we must first acknowledge the fact that it is very, very saturated, and so you must do your homework to get ahead. So,...
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Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss 7 of the best lead generation strategies B2B...
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Growth and retention are the center of SAAS companies: you grow by getting more new customers than those who stopped using your software (retention). It is arguably a very simple concept, yet very hard to actually do. Traditional growth is now increasingly difficult due to the saturated industry environment. We can argue that unless you...
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SEO as a strategy is a very powerful marketing channel, especially to increase organic inbound traffic, which are highly qualified for conversions. Yet, with each and every year, SEO is getting more difficult to execute, partly because of the increase of competition, and partly because the search engines are always evolving. So, to get ahead...
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I have an awesome content, obviously people will automatically read it, amazed by it, and refer it to their friends and colleagues, right? Great contents will take care of promotion by itself!   Wrong   And it’s not only about content, either. There are many great novels, movies, or songs out there that failed to...
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While SEO is definitely important for all kinds of businesses and especially B2B companies, there are several things that make SEO for tech companies unique.   First, in the tech market, most if not all your competitors have strong online presence, and they might have done their SEO homework earlier (and better) than you. Second,...
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