Category

SEO
Best B2B SEO Tools for 2021
In this guide, we are going to share the best and our most favorite B2B SEO tools available in the market. We have done the hard work to test various different SEO tools available in the market, and we’ve come up with 15 of the best B2B SEO tools for 2021.  Without further ado, let...
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How to Create an Effective SEO Strategy To Generate Qualified Leads and Revenue
SEO strategy should be the focus for all digital marketers in 2021 with how reliant we are to the search engines, especially Google, nowadays.  However, many people simply don’t know where to start when discussing how to develop an effective SEO strategy, and choose to neglect SEO altogether.  With that being said, here we will...
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B2B SEO Best Practices and Tips for 2021
SEO is difficult, and we can argue that B2B SEO is even harder than its B2C counterpart due to several unique challenges: B2B tends to have much lower traffic and much lower search volume, while at the same time the sales cycle can involve several different decision-makers with different needs; each demands a unique type...
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In a B2B environment, SEO is among one of the most effective marketing channels in generating leads and customers, but implementing proper SEO can be easier said than done.  On the other hand, since SEO is by nature, a long-term game, when not implemented properly, it can take forever until you get any impact at...
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SEO and lead generation are arguably two of the most important parts of a successful digital marketing strategy for any business: you can’t grow your business if you can’t generate enough leads, and at the same time SEO remains the most powerful way to generate more traffic–and by getting more traffic, you can generate more...
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It’s no secret that for SaaS companies, content marketing, and SEO as a way to boost organic traffic to your content are the most important ways to market your SaaS business.  On the other hand, getting more high-quality backlinks remain the most important SEO ranking factor even now in 2021.  So, the formula to improve...
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Whether you are a business/blogger wanted to implement your own SEO, a business looking to outsource your SEO to an agency, or an SEO agency working for a client,  While SEO is, on the one hand, a technical marketing effort, it is by no means rocket science: virtually anyone should be able to learn and...
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Lead generation is very important for any business. If we can’t bring any prospect, we simply can’t grow our business, period. This is why we often measure a marketer’s or marketing team’s success with the number and quality of leads they successfully generated.   In a startup environment, lead generation is even more important since most...
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In this saturated world of digital marketing where everybody’s online, implementing SEO to ensure your website has an optimal presence on Google and other search engines is very important.  SEO is one of the most cost-efficient marketing channels available today, with the potential of generating one of the highest ROI. So, it might seem like...
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SaaS marketing is quite unique due to several different factors. However, the fact that SaaS is an exclusively online business—with virtually no offline presence—will mean we also have to rely mainly on digital or online marketing. So, SEO for SaaS as one of the most effective and cost-efficient digital marketing channels is very important for...
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Is SEO worth the investment – both in time and money?  The short answer is yes to both: SEO is a relatively low-cost marketing channel with high ROI potential. On the other hand, although it’s no secret that SEO is a long-term effort that can take months and even years before you can see results....
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In today’s very competitive marketplace, generating more demands for products and services can be a major challenge for any business, and this is why demand generation is now a major part of many startup’s business strategies.  Yet, what actually is demand generation? Isn’t it just another name for digital marketing? Should you invest in demand...
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Whether we can generate enough organic traffic to our website can make or break any business, and yet, many small businesses overlook SEO in favor of other forms of marketing.  In fact, SEO can be a very cost-effective way to grow your small business by generating more leads and ultimately, growing your revenue.  In small...
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More often than not, software companies don’t think of SEO as an important aspect of their marketing strategy. There are actually some valid reasons for this: SEO is mainly a long term game, and is quite difficult to execute while requiring consistency. Yet, SEO can be a very effective and affordable strategy for any software...
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Contrary to the common misconception, SEO is not a magic strategy where you can cheat the search engines to get ranked quickly and thus increase your traffic. On the other hand, SEO is a long-term game that requires consistency and hard labor.  Thankfully, there are now a lot of website analysis and SEO tools that...
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For small businesses, implementing local SEO is the most affordable—yet effective—tactic to get more visitations, phone calls, sales, and any other conversions. When a business is listed on the top of Google Maps ranking, more and more people will see this business as credible, and so it will get more sales. In this guide, we...
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Admittedly, when thinking about marketing strategy for startups, SEO is usually not the first thing that comes to mind for many different reasons. However, there are actually many benefits in implementing SEO to market your startup, and here are some major considerations. Why Startups Should Invest In SEO 1. SEO is Affordable With the very...
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Let’s say there are two businesses, each with 1,000 existing customers. Each year, the first business, say company A, loses 100 of customers, while company B loses 200. If both companies can acquire 200 customers a year, and everything else being equal, company A will grow 10% each year, while company B will be stagnant....
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Boilerplate takes on different meanings depending on the context it is used. The newspaper industry took on the term, and used it to describe a unit of writing applied over and over without changing it. This helps keep a consistent brand image while preventing people from having to describe a company differently all the time....
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Local online marketing refers to the marketing efforts designed to target audience in a certain area. Obviously, local online marketing is especially important for brick-and-mortar businesses from restaurants to car repair shops to other retail shops. However, even online businesses can use local online marketing when they want to focus on a certain region. With...
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