Category

SEO
It’s no secret that for SaaS companies, content marketing, and SEO as a way to boost organic traffic to your content are the most important ways to market your SaaS business.  On the other hand, getting more high-quality backlinks remain the most important SEO ranking factor even now in 2022.  So, the formula to improve...
Read More
Many businesses have now realized the importance of SEO as a part of their digital marketing strategy, but more than 90% of web pages get no traffic from Google and other search engines.  Meaning, most businesses are simply not yet effective in implementing their SEO strategy, and many others haven’t implemented SEO at all because...
Read More
It’s no secret that backlinks are one of the most important ranking factors for SEO, and thus link building should be a part of any startup SEO strategy.  However, we all know how challenging link building is, and if you don’t like link building, we don’t either.  While link building is going to be challenging...
Read More
Acquiring new customers is the lifeblood of any startup. If you can’t get new customers to purchase your product or service, your startup simply won’t grow, and it will be much harder to convince investors and incubators to invest in your business.  This is where customer acquisition comes in, and how successful your customer acquisition...
Read More
More often than not, software companies don’t think of SEO as an important aspect of their marketing strategy. There are actually some valid reasons for this: SEO is mainly a long term game, and is quite difficult to execute while requiring consistency. Yet, SEO can be a very effective and affordable strategy for any software...
Read More
For startups, how you market your business can make or break your growth, and we all know that growth is very important when you run a startup business, and in some cases are even more important than profits.  However, startup businesses must also face the reality of a limited marketing budget, as well as limited...
Read More
SEO Content Marketing Strategy for B2B Companies: Ultimate Guide
SEO and content marketing are two things that cannot be separated from each other in today’s digital marketing: content needs search engine presence—and thus, SEO—to effectively generate organic traffic. On the other hand, we won’t be able to get good results from SEO unless our content is relevant and high-quality.  Content marketing and SEO should...
Read More
Best B2B SEO Tools for 2021
In this guide, we are going to share the best and our most favorite B2B SEO tools available in the market. We have done the hard work to test various different SEO tools available in the market, and we’ve come up with 15 of the best B2B SEO tools for 2021.  Without further ado, let...
Read More
I have an awesome content, obviously people will automatically read it, amazed by it, and refer it to their friends and colleagues, right? Great contents will take care of promotion by itself! Wrong And it’s not only about content, either. There are many great novels, movies, or songs out there that failed to gain recognition...
Read More
How to Create an Effective SEO Strategy To Generate Qualified Leads and Revenue
SEO strategy should be the focus for all digital marketers in 2021 with how reliant we are to the search engines, especially Google, nowadays.  However, many people simply don’t know where to start when discussing how to develop an effective SEO strategy, and choose to neglect SEO altogether.  With that being said, here we will...
Read More
B2B SEO Best Practices and Tips for 2021
SEO is difficult, and we can argue that B2B SEO is even harder than its B2C counterpart due to several unique challenges: B2B tends to have much lower traffic and much lower search volume, while at the same time the sales cycle can involve several different decision-makers with different needs; each demands a unique type...
Read More
In a B2B environment, SEO is among one of the most effective marketing channels in generating leads and customers, but implementing proper SEO can be easier said than done.  On the other hand, since SEO is by nature, a long-term game, when not implemented properly, it can take forever until you get any impact at...
Read More
SEO and lead generation are arguably two of the most important parts of a successful digital marketing strategy for any business: you can’t grow your business if you can’t generate enough leads, and at the same time SEO remains the most powerful way to generate more traffic–and by getting more traffic, you can generate more...
Read More
Whether you are a business/blogger wanted to implement your own SEO, a business looking to outsource your SEO to an agency, or an SEO agency working for a client,  While SEO is, on the one hand, a technical marketing effort, it is by no means rocket science: virtually anyone should be able to learn and...
Read More
Lead generation is very important for any business. If we can’t bring any prospect, we simply can’t grow our business, period. This is why we often measure a marketer’s or marketing team’s success with the number and quality of leads they successfully generated.   In a startup environment, lead generation is even more important since most...
Read More
In this saturated world of digital marketing where everybody’s online, implementing SEO to ensure your website has an optimal presence on Google and other search engines is very important.  SEO is one of the most cost-efficient marketing channels available today, with the potential of generating one of the highest ROI. So, it might seem like...
Read More
SaaS marketing is quite unique due to several different factors. However, the fact that SaaS is an exclusively online business—with virtually no offline presence—will mean we also have to rely mainly on digital or online marketing. So, SEO for SaaS as one of the most effective and cost-efficient digital marketing channels is very important for...
Read More
Is SEO worth the investment – both in time and money?  The short answer is yes to both: SEO is a relatively low-cost marketing channel with high ROI potential. On the other hand, although it’s no secret that SEO is a long-term effort that can take months and even years before you can see results....
Read More
In today’s very competitive marketplace, generating more demands for products and services can be a major challenge for any business, and this is why demand generation is now a major part of many startup’s business strategies.  Yet, what actually is demand generation? Isn’t it just another name for digital marketing? Should you invest in demand...
Read More
Whether we can generate enough organic traffic to our website can make or break any business, and yet, many small businesses overlook SEO in favor of other forms of marketing.  In fact, SEO can be a very cost-effective way to grow your small business by generating more leads and ultimately, growing your revenue.  In small...
Read More
1 2