Category

SEO
If you’re looking for a way to make your business more visible to the modern consumer, you’re going to need a website. A recent study showed that 81 percent of shoppers research products and services online before they make a purchasing decision. If you don’t have a strong online presence, you’re missing out on potential...
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Voice search is increasingly popular in the United States. According to Oberlo, seven out of ten people prefer voice search over traditional typing. Customers find it easier to ask Siri where they can find a product or service than to type a query into the browser. You’ll retain valuable traffic and accumulate more revenue if...
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Admittedly, when thinking about marketing strategy for startups, SEO is usually not the first thing that comes to mind for many different reasons. However, there are actually many benefits in implementing SEO to market your startup, and here are some major considerations. Why Startups Should Invest In SEO 1. SEO is Affordable With the very...
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We all know how important SEO is for reaching potential customers or leads. In fact, over 49% of marketers agree that organic search brings in the highest returns on investments (ROI).  It’s not always clear what works with organic search. Google considers over 200 ranking factors when ranking pages.  However, it’s universally agreed that good...
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6 Mistakes SEO Agencies Make and How to Avoid Them
You’ve always been passionate about SEO, so you finally decided to start your own agency. But running an agency on your own is a whole new ballgame. Ask any successful SEO agency owner, and they will tell you that it’s not all rainbows and butterflies. There are quite a few challenges that come with owning...
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In a B2B environment, SEO is among one of the most effective marketing channels in generating leads and customers, but implementing proper SEO can be easier said than done.  On the other hand, since SEO is by nature, a long-term game, when not implemented properly, it can take forever until you get any impact at...
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Technical Checklist for SaaS SEO in 2022: Complete Guide
There are always three main aspects of any SEO strategy: Content optimization: or non-technical on-site optimization like naturally including keywords throughout the content, improving readability, and soon.Link building: or off-site SEO, leveraging various tactics to get more backlinks (inbound links) from authoritative and relevant websites.Technical optimization: optimizing the website’s technical aspect to ensure optimal indexability...
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SaaS marketing is quite unique due to several different factors. However, the fact that SaaS is an exclusively online business—with virtually no offline presence—will mean we also have to rely mainly on digital or online marketing. So, SEO for SaaS as one of the most effective and cost-efficient digital marketing channels is very important for...
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It’s no secret that B2B marketing and selling can be complicated, even more so for B2B tech companies selling technology-based products and services due to the lack of physical products to showcase.  Not to mention, B2B tech is a very fast-paced field where business pressures are constantly and rapidly changing. If the B2B tech company...
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For any business, consistently generating high-quality leads is often the biggest challenge hindering the business’s growth. However, arguably this lead generation challenge is even more prominent in B2B businesses targeting companies/organizations instead of individuals. It’s natural for B2B businesses to have fewer leads/prospects than their B2C counterparts. Meaning, B2B businesses must pay extra attention to...
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It’s no secret that for SaaS companies, content marketing, and SEO as a way to boost organic traffic to your content are the most important ways to market your SaaS business.  On the other hand, getting more high-quality backlinks remain the most important SEO ranking factor even now in 2022.  So, the formula to improve...
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Many businesses have now realized the importance of SEO as a part of their digital marketing strategy, but more than 90% of web pages get no traffic from Google and other search engines.  Meaning, most businesses are simply not yet effective in implementing their SEO strategy, and many others haven’t implemented SEO at all because...
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It’s no secret that backlinks are one of the most important ranking factors for SEO, and thus link building should be a part of any startup SEO strategy.  However, we all know how challenging link building is, and if you don’t like link building, we don’t either.  While link building is going to be challenging...
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Acquiring new customers is the lifeblood of any startup. If you can’t get new customers to purchase your product or service, your startup simply won’t grow, and it will be much harder to convince investors and incubators to invest in your business.  This is where customer acquisition comes in, and how successful your customer acquisition...
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More often than not, software companies don’t think of SEO as an important aspect of their marketing strategy. There are actually some valid reasons for this: SEO is mainly a long term game, and is quite difficult to execute while requiring consistency. Yet, SEO can be a very effective and affordable strategy for any software...
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For startups, how you market your business can make or break your growth, and we all know that growth is very important when you run a startup business, and in some cases are even more important than profits.  However, startup businesses must also face the reality of a limited marketing budget, as well as limited...
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SEO Content Marketing Strategy for B2B Companies: Ultimate Guide
SEO and content marketing are two things that cannot be separated from each other in today’s digital marketing: content needs search engine presence—and thus, SEO—to effectively generate organic traffic. On the other hand, we won’t be able to get good results from SEO unless our content is relevant and high-quality.  Content marketing and SEO should...
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Best B2B SEO Tools for 2021
In this guide, we are going to share the best and our most favorite B2B SEO tools available in the market. We have done the hard work to test various different SEO tools available in the market, and we’ve come up with 15 of the best B2B SEO tools for 2021.  Without further ado, let...
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I have an awesome content, obviously people will automatically read it, amazed by it, and refer it to their friends and colleagues, right? Great contents will take care of promotion by itself! Wrong And it’s not only about content, either. There are many great novels, movies, or songs out there that failed to gain recognition...
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How to Create an Effective SEO Strategy To Generate Qualified Leads and Revenue
SEO strategy should be the focus for all digital marketers in 2021 with how reliant we are to the search engines, especially Google, nowadays.  However, many people simply don’t know where to start when discussing how to develop an effective SEO strategy, and choose to neglect SEO altogether.  With that being said, here we will...
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