Category

SEO
In this very competitive digital marketing world, we are often tempted, as a marketer, to get a certification just to get ahead of the pack. Certainly, there are several certifications that are worth getting, such as Google AdWords Certification, or the Facebook Blueprint certification. Yet, what about SEO? Is there any SEO certification worth getting?...
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Answering the question ‘how much does SEO cost?” is actually harder than it seems. There are many factors that can determine SEO pricing, as SEO by itself comprises of many different marketing activities, some tangible and some not. So, it is not as easy as, say, calculating the ROI of a Facebook ad campaign. Besides...
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SEO can be a very expensive investment ranging from thousands of dollars to even millions. So, it is important to figure out whether our investment is making money in return, while also figuring the areas where we can make improvements. In this guide, we will discuss how to calculate the ROI for an SEO campaign,...
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Let’s be honest, how often did you see an advertisement for a product you never knew before on the internet, and actually purchase it? Pretty rare, right? To succeed in digital marketing, we must first acknowledge the fact that it is very, very saturated, and so you must do your homework to get ahead. So,...
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Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss 7 of the best lead generation strategies B2B...
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Growth and retention are the center of SAAS companies: you grow by getting more new customers than those who stopped using your software (retention). It is arguably a very simple concept, yet very hard to actually do. Traditional growth is now increasingly difficult due to the saturated industry environment. We can argue that unless you...
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SEO as a strategy is a very powerful marketing channel, especially to increase organic inbound traffic, which are highly qualified for conversions. Yet, with each and every year, SEO is getting more difficult to execute, partly because of the increase of competition, and partly because the search engines are always evolving. So, to get ahead...
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I have an awesome content, obviously people will automatically read it, amazed by it, and refer it to their friends and colleagues, right? Great contents will take care of promotion by itself!   Wrong   And it’s not only about content, either. There are many great novels, movies, or songs out there that failed to...
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While SEO is definitely important for all kinds of businesses and especially B2B companies, there are several things that make SEO for tech companies unique.   First, in the tech market, most if not all your competitors have strong online presence, and they might have done their SEO homework earlier (and better) than you. Second,...
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