Category

Revenue Marketing
How can we measure the results of our SaaS business? Most SaaS businesses are using recurring-revenue models to monetize the business.So, measuring KPIs and results can be more difficult compared to traditional business models. With that being said, in this guide, we will discuss how to have a detailed look at the key metrics that...
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MRR, or Monthly Recurring Revenue, is a very important metric for any SaaS business with subscription-based model, if not the most important. In a recurring revenue model, once we acquire a customer, we expect a recurring stream of money every month, which is the main idea behind MRR. Yet, why is it that important? In...
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Getting more sales certainly is the dream of many businesses, which will directly translate to more revenue and profit. However, what actually is the most effective marketing tactics in increasing sales? The answer to that question will depend on many different factors from business types, sizes, industries, and so there are many different tactics and...
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Let’s say there are two businesses, each with 1,000 existing customers. Each year, the first business, say company A, loses 100 of customers, while company B loses 200. If both companies can acquire 200 customers a year, and everything else being equal, company A will grow 10% each year, while company B will be stagnant....
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Marketing is often regarded as an intangible, or even non-performing division that only wastes money. Indeed, proving the business value of marketing activities can be difficult, especially in a quantitative basis. This is where the concept of revenue marketing comes in Although it’s difficult, it is by no means impossible to develop a result-driven marketing...
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