Category

Inbound Marketing
B2B marketing, that is, marketing to other businesses is very different when compared to marketing to individual consumers in B2B marketing. This is why B2B marketing requires an entirely different marketing approach.  Obviously, there are various marketing strategies and methods that we can use to generate more prospects and customers for our B2B business, but...
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Inbound marketing, ultimately, is about recognizing your target audience’s needs and providing these needs to attract them to your business. The better your understanding of your target audience, the more successful your inbound marketing will be.  In this guide, we will discuss how to implement inbound marketing in software companies, but let us first begin...
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Executing content marketing in a B2B environment has its unique challenges when compared to its B2C counterpart. Not only the potential audience is typically smaller, but content in the B2B space often requires a more data-driven, technical approach to convince the reader about the content’s authority. With that being said, having a clear B2B content...
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For startups, how you market your business can make or break your growth, and we all know that growth is very important when you run a startup business, and in some cases are even more important than profits.  However, startup businesses must also face the reality of a limited marketing budget, as well as limited...
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