Marketing for SaaS companies has always involved some unique challenges to other industries, and arguably it’s even more challenging in the post-pandemic world of 2022. With that being said, any SaaS business looking to survive in this digital post-pandemic business climate must strive to have a comprehensive inbound marketing strategy, especially to be able to...Read More

Marketing for IT and technology companies will always be challenging. Especially for companies that don’t sell physical products (technology services, software, etc. ), it can be difficult to provide proof of value to our target audience. On the other hand, in the tech industry, virtually all of your competitors have the know-how of digital marketing,...Read More

What Actually Is Demand Generation? Demand generation is, simply put, data-driven marketing efforts that are focused on creating awareness and interest (demand) in a company’s products or services.  A very common misconception (which is understandable) is to think that demand generation is solely about creating demand for a product or service. While it is definitely...Read More

B2B marketing, that is, marketing to other businesses is very different when compared to marketing to individual consumers in B2B marketing. This is why B2B marketing requires an entirely different marketing approach.  Obviously, there are various marketing strategies and methods that we can use to generate more prospects and customers for our B2B business, but...Read More

Inbound marketing, ultimately, is about recognizing your target audience’s needs and providing these needs to attract them to your business. The better your understanding of your target audience, the more successful your inbound marketing will be.  In this guide, we will discuss how to implement inbound marketing in software companies, but let us first begin...Read More

Executing content marketing in a B2B environment has its unique challenges when compared to its B2C counterpart. Not only the potential audience is typically smaller, but content in the B2B space often requires a more data-driven, technical approach to convince the reader about the content’s authority. With that being said, having a clear B2B content...Read More

For startups, how you market your business can make or break your growth, and we all know that growth is very important when you run a startup business, and in some cases are even more important than profits.  However, startup businesses must also face the reality of a limited marketing budget, as well as limited...Read More