Category

Digital Marketing
The technology industry is rapidly evolving with each and every passing year. The needs of the customers are always changing, and so their behaviors. We should also consider the fact that there will always be new influx of competitors. So, there is not one single marketing tactic that can fit every situation, and most likely...
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Every business, in essence, is about generating more sales, which will translate to more revenue and profit. However, what actually is the most effective tactics to increase sales? That is actually a very hard question to answer. Part of the problem is that there are many different factors that can affect the answer: the business...
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Achieving exponential growth is the dream of virtually every entrepreneurs, businesspeople, and marketers. Even more if this growth is achieved in a relatively fast manner. Yet, let’s face it, achieving high scalability can be extremely hard and will require tremendous investment of resources, and more often than not, time. However, achieving fast growth is actually...
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In a SaaS business environment, probably saying that your content is just as important as your software -your product- is not being over exaggerating. Content marketing is indeed a very important aspect of SaaS businesses. If we see all the major players from HubSpot to Marketo to Salesforce, among others, they all have one thing...
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What is the most effective digital marketing channels? The answer will vary for different businesses according to many different factors. A marketing channel that works for one business might not be effective for the others. In general, the most effective marketing channel for your business will depend largely on your industry, your business model, and...
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The problem of modern digital marketing is not the lack of tactics and strategies, but rather the availability of virtually unlimited options, which can often lead to the marketer’s confusion. For IT companies, this problem is arguably even more prevalent: the competition is tight, almost everyone is tech-savvy, and there are a lot of different...
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There are countless marketing ideas, tactics, tools, strategy, and technologies available today. While it can certainly help marketers to achieve their goals better, they also often add to the confusion. So, when talking about B2C and B2B marketing, the different ideas and principles behind the two are often mixed up with each other. In this...
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How much is the cost of digital marketing? The answer can greatly vary with every business, yet we all know that if we are not careful, it can get real expensive, real fast. So, how can we monitor and optimize our digital marketing costs?In this guide, we will discuss the necessary principles and steps to...
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How much is the cost of digital marketing? The answer can greatly vary with every business, yet we all know that if we are not careful, it can get real expensive, real fast. So, how can we monitor and optimize our digital marketing costs?In this guide, we will discuss the necessary principles and steps to...
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In this post, we will discuss ten of the biggest marketing trends in 2018. There are a lot of different styles of marketing with all the different tactics and strategies. So, keep in mind that the trends we will discuss below focus on the B2B environment, and may not apply for B2C companies. Without further...
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Nowadays, having a marketing automation platform is virtually a must for any organizations. It is one of the blessings of the digital age, and it’s no wonder the marketing automation industry has grown almost 300% in the span of just two years. Yet, this phenomenon also means that new marketing automation platforms are being released...
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What is the most effective digital marketing strategy? With all the available channels, tactics, methods, and strategies, answering this question can be very difficult. Different marketing channels will work better for certain businesses and/or industries over the others, and let’s not forget the fact that the marketplace is always evolving. In this modern business environment,...
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Ever since the advent of the internet, PPC marketing has been, and still is one of the most prominent marketing methods in the digital world. Yet, with the saturated marketplace, PPC campaigns can be really expensive when not managed well, and there’s a great chance you will get a negative ROI when you’re not careful....
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Even in 2018, email marketing is still an effective marketing tactic to broadcast valuable information for your audience. Yet, traditional email newsletter has a major flaw: if there’s a new subscriber, they will only get the latest email you sent, and never the previous ones before the subscription. The solution for this issue is what...
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You should already be familiar with the definition and concept of ROI: as the name Return On Investment suggests, it will tell you whether you are making money off your investments. However, measuring ROI on your digital marketing campaigns can be complicated. Not all digital marketing aspects will tie directly to revenue or conversion, and...
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B2B stands for business-to-business, and as the name suggests, is a business model that is selling their products or services to other businesses. In a way, we can think of a B2B business as a support system providing other enterprises with the things they need to succeed, or at least, to stay competitive. Generally, people...
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Growth is the dream of every business, arguably even more for SAAS businesses with the subscription-based business model. A good thing about SAAS growth is that it is relatively more predictable compared to other businesses. You simply need to monitor new user acquisitions and whether old users are cancelling the subscription. On the other hand,...
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Growth and retention are the center of SAAS companies: you grow by getting more new customers than those who stopped using your software (retention). It is arguably a very simple concept, yet very hard to actually do. Traditional growth is now increasingly difficult due to the saturated industry environment. We can argue that unless you...
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Lead generation is obviously one of the most important aspects of any marketing strategy. However, lead generation is increasingly becoming more challenging, with 63% of surveyed marketers stated that their top challenge throughout 2017 was generating leads. Arguably, the challenge is even more important in the SAAS industry, as lead generation is very important in...
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What is marketing strategy? There can be many different definitions. Yet, in essence, a marketing strategy is the justification of your marketing budget. Without a sound strategy, you wouldn’t know where to spend your money, and how much. And as the result, your marketing team can get lost along the way. In this guide, we...
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