Category

Content Marketing
Driving more sales is the ultimate goal of most, if not all businesses. However, surprisingly many marketers are not developing their plan and strategy according to that goal. A common assumption is that most traditional marketing activities will in the end produce more sales, and while there is certainly some truth in that statement, there...
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Without an integrated, action-based marketing plan, it is virtually impossible to achieve optimal results in your marketing activities. Without a plan, we won’t be able to know the specific things to aim for and how to get there. As the work piles up, it will get harder and harder to stop and evaluate your performance,...
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Obtaining organic growth has been increasingly difficult in recent years for SAAS businesses, mainly because the market environment, which has been relatively niche at the beginning, is now so saturated. We could argue that unless you have an unlimited budget (and time), solely relying on organic growth is impossible. In this guide, we will discuss...
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More often than not, startups don’t think of SEO as an important aspect of their marketing strategy. There are actually some valid reasons for this: SEO is mainly a long term game, and is quite difficult to execute while requiring consistency. Yet, SEO can be a very effective -and affordable- strategy for any startup, and...
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While there are definitely more challenges in the modern digital marketing world, we are also blessed with rapid advancements in technology. There are a virtually unlimited amount of marketing tools available to choose from. Yet, although they certainly can be useful, choosing the right one for your business can indeed be a confusing task. In...
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What is the most effective digital marketing strategy? With all the available channels, tactics, methods, and strategies, answering this question can be very difficult. Different marketing channels will work better for certain businesses and/or industries over the others, and let’s not forget the fact that the marketplace is always evolving. In this modern business environment,...
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Growth and retention are the center of SAAS companies: you grow by getting more new customers than those who stopped using your software (retention). It is arguably a very simple concept, yet very hard to actually do. Traditional growth is now increasingly difficult due to the saturated industry environment. We can argue that unless you...
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In the digital world where content is king, the importance of content creation is obviously known by many. Yet, content marketing doesn’t stop in the development process: there are the promotion and distribution processes, there is the content leveraging, content integration and many more. Having a sound content marketing strategy will help you prepare all...
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I have an awesome content, obviously people will automatically read it, amazed by it, and refer it to their friends and colleagues, right? Great contents will take care of promotion by itself!   Wrong   And it’s not only about content, either. There are many great novels, movies, or songs out there that failed to...
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