Blog

I have an awesome content, obviously people will automatically read it, amazed by it, and refer it to their friends and colleagues, right? Great contents will take care of promotion by itself!   Wrong   And it’s not only about content, either. There are many great novels, movies, or songs out there that failed to gain...
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The term ‘inbound marketing’ has been the buzzword of the digital marketing world in recent years. Yet, what actually is inbound marketing? While we can use all the fancy words and technical jargons to describe inbound marketing, in its essence, inbound marketing is about using relevant and valuable contents to draw your potential customers ‘inward’. The...
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While SEO is definitely important for all kinds of businesses and especially B2B companies, there are several things that make SEO for tech companies unique.   First, in the tech market, most if not all your competitors have strong online presence, and they might have done their SEO homework earlier (and better) than you. Second, the...
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The success of a tech startup is highly dependent on its approach on marketing, simply because there are two fundamental principles: first, no matter how great your product or service is, it won’t be enough if nobody is aware of it. Second, if your product is shitty, no matter how much time or money you spent...
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