Blog

Let’s be honest, how often did you see an advertisement for a product you never knew before on the internet, and actually purchase it? Pretty rare, right? To succeed in digital marketing, we must first acknowledge the fact that it is very, very saturated, and so you must do your homework to get ahead. So, in...
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Developing a digital marketing plan can be a really complicated and time-consuming task, but that doesn’t need to always be the case. Most of the time, the difficulty lies in the fact that we are focusing on the wrong this, making the process longer than required. So, in this guide, we will break down the process...
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Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss 7 of the best lead generation strategies B2B businesses...
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What is the most effective digital marketing strategy? With all the available channels, tactics, methods, and strategies, answering this question can be very difficult. Different marketing channels will work better for certain businesses and/or industries over the others, and let’s not forget the fact that the marketplace is always evolving. In this modern business environment, we...
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Ever since the advent of the internet, PPC marketing has been, and still is one of the most prominent marketing methods in the digital world. Yet, with the saturated marketplace, PPC campaigns can be really expensive when not managed well, and there’s a great chance you will get a negative ROI when you’re not careful. In...
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Even in 2018, email marketing is still an effective marketing tactic to broadcast valuable information for your audience. Yet, traditional email newsletter has a major flaw: if there’s a new subscriber, they will only get the latest email you sent, and never the previous ones before the subscription. The solution for this issue is what we...
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You should already be familiar with the definition and concept of ROI: as the name Return On Investment suggests, it will tell you whether you are making money off your investments. However, measuring ROI on your digital marketing campaigns can be complicated. Not all digital marketing aspects will tie directly to revenue or conversion, and so...
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B2B stands for business-to-business, and as the name suggests, is a business model that is selling their products or services to other businesses. In a way, we can think of a B2B business as a support system providing other enterprises with the things they need to succeed, or at least, to stay competitive. Generally, people are...
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Growth is the dream of every business, arguably even more for SAAS businesses with the subscription-based business model. A good thing about SAAS growth is that it is relatively more predictable compared to other businesses. You simply need to monitor new user acquisitions and whether old users are cancelling the subscription. On the other hand, the...
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Growth and retention are the center of SAAS companies: you grow by getting more new customers than those who stopped using your software (retention). It is arguably a very simple concept, yet very hard to actually do. Traditional growth is now increasingly difficult due to the saturated industry environment. We can argue that unless you have...
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