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SEO as a strategy is a very powerful marketing channel, especially to increase organic inbound traffic, which are highly qualified for conversions. Yet, with each and every year, SEO is getting more difficult to execute, partly because of the increase of competition, and partly because the search engines are always evolving. So, to get ahead of...
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Developing a digital marketing strategy is a weird beast. On one hand, there are so many different tactics, methods, tools, and guides that, in theory, can help you along the way. On the other hand, those options often lead to confusion. We should also consider that marketing strategies for B2B and B2C companies are vastly different,...
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In the digital world where content is king, the importance of content creation is obviously known by many. Yet, content marketing doesn’t stop in the development process: there are the promotion and distribution processes, there is the content leveraging, content integration and many more. Having a sound content marketing strategy will help you prepare all those...
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Digital marketing for SAAS companies is rather unique. Although the basic principles are similar to other industries, there are several things that only apply to SAAS companies, while on the other hand, there are common strategies that can work in other niches, but won’t work in the SAAS industry.   In this guide, we will share...
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Why would we need a digital marketing plan for our SAAS product? Isn’t our great, game-changing product going to market itself? Trust me, many if not most SAAS businesses think the same way, but the truth is, only less than one percent of SAAS products out there can truly be classified as ‘game-changing’. While it’s true...
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Happy new year! With 2018 being as new as it gets, today I will share some of the new marketing trends that will emerge this year. All successful marketers have one thing in common: always preparing for the future trends. So, it can never be too early to discuss the upcoming trends, so we can prepare...
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I have an awesome content, obviously people will automatically read it, amazed by it, and refer it to their friends and colleagues, right? Great contents will take care of promotion by itself!   Wrong   And it’s not only about content, either. There are many great novels, movies, or songs out there that failed to gain...
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The term ‘inbound marketing’ has been the buzzword of the digital marketing world in recent years. Yet, what actually is inbound marketing? While we can use all the fancy words and technical jargons to describe inbound marketing, in its essence, inbound marketing is about using relevant and valuable contents to draw your potential customers ‘inward’. The...
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While SEO is definitely important for all kinds of businesses and especially B2B companies, there are several things that make SEO for tech companies unique.   First, in the tech market, most if not all your competitors have strong online presence, and they might have done their SEO homework earlier (and better) than you. Second, the...
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The success of a tech startup is highly dependent on its approach on marketing, simply because there are two fundamental principles: first, no matter how great your product or service is, it won’t be enough if nobody is aware of it. Second, if your product is shitty, no matter how much time or money you spent...
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