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Digital marketing, by itself, is a pretty big subject covering many different marketing tactics, methods, and strategies. So, it is understandable that many marketers are confused on what marketing tactics to adopt, leading to the resistance to change and stuck in the same strategies (that are often not working anymore) over and over again. So, in...
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While there are definitely more challenges in the modern digital marketing world, we are also blessed with rapid advancements in technology. There are a virtually unlimited amount of marketing tools available to choose from. Yet, although they certainly can be useful, choosing the right one for your business can indeed be a confusing task. In this...
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In this post, we will discuss ten of the biggest marketing trends in 2018. There are a lot of different styles of marketing with all the different tactics and strategies. So, keep in mind that the trends we will discuss below focus on the B2B environment, and may not apply for B2C companies. Without further ado,...
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Nowadays, having a marketing automation platform is virtually a must for any organizations. It is one of the blessings of the digital age, and it’s no wonder the marketing automation industry has grown almost 300% in the span of just two years. Yet, this phenomenon also means that new marketing automation platforms are being released seemingly...
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Learning from the failures of others is essential to success. That’s why, in this article, we will discuss our perspective on the most common mistakes made in B2B marketing. More often than not, these mistakes prevent B2B businesses from putting their best marketing practices and thus fail to get the desired results. What are they? Let...
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Let’s be honest, how often did you see an advertisement for a product you never knew before on the internet, and actually purchase it? Pretty rare, right? To succeed in digital marketing, we must first acknowledge the fact that it is very, very saturated, and so you must do your homework to get ahead. So, in...
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Developing a digital marketing plan can be a really complicated and time-consuming task, but that doesn’t need to always be the case. Most of the time, the difficulty lies in the fact that we are focusing on the wrong this, making the process longer than required. So, in this guide, we will break down the process...
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Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss 7 of the best lead generation strategies B2B businesses...
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What is the most effective digital marketing strategy? With all the available channels, tactics, methods, and strategies, answering this question can be very difficult. Different marketing channels will work better for certain businesses and/or industries over the others, and let’s not forget the fact that the marketplace is always evolving. In this modern business environment, we...
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Ever since the advent of the internet, PPC marketing has been, and still is one of the most prominent marketing methods in the digital world. Yet, with the saturated marketplace, PPC campaigns can be really expensive when not managed well, and there’s a great chance you will get a negative ROI when you’re not careful. In...
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