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Marketing is often regarded as an intangible, or even non-performing division that only wastes money. Indeed, proving the business value of marketing activities can be difficult, especially in a quantitative basis. This is where the concept of revenue marketing comes in Although it’s difficult, it is by no means impossible to develop a result-driven marketing plan...
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Conversion Rate Optimization, or CRO, has been quite the buzzword of the digital marketing world in recent years. Many marketers have regarded CRO as the marketing channel with the best ROI. Why? First, because it is significantly more affordable than other marketing channels, and can be totally free when done right. Second, implementing CRO is fairly...
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What is the most effective digital marketing channels? The answer will vary for different businesses according to many different factors. A marketing channel that works for one business might not be effective for the others. In general, the most effective marketing channel for your business will depend largely on your industry, your business model, and especially,...
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The technology industry is always evolving each year: the customer’s needs and expectations are rapidly changing, and there are always new competitors lurking in the corner. So, when talking about marketing strategy for technology companies, it’s not about a one-size-fits-all strategy, but rather about constantly adapting to the ever-changing market. Here, however, we will discuss four...
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Driving more sales is the ultimate goal of most, if not all businesses. However, surprisingly many marketers are not developing their plan and strategy according to that goal. A common assumption is that most traditional marketing activities will in the end produce more sales, and while there is certainly some truth in that statement, there are...
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Boilerplate takes on different meanings depending on the context it is used. The newspaper industry took on the term, and used it to describe a unit of writing applied over and over without changing it. This helps keep a consistent brand image while preventing people from having to describe a company differently all the time. The...
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Without an integrated, action-based marketing plan, it is virtually impossible to achieve optimal results in your marketing activities. Without a plan, we won’t be able to know the specific things to aim for and how to get there. As the work piles up, it will get harder and harder to stop and evaluate your performance, often...
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For small businesses, implementing local SEO is the most affordable—yet effective—tactic to get more visitations, phone calls, sales, and any other conversions. When a business is listed on the top of Google Maps ranking, more and more people will see this business as credible, and so it will get more sales. In this guide, we will...
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Obtaining organic growth has been increasingly difficult in recent years for SAAS businesses, mainly because the market environment, which has been relatively niche at the beginning, is now so saturated. We could argue that unless you have an unlimited budget (and time), solely relying on organic growth is impossible. In this guide, we will discuss several...
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More often than not, startups don’t think of SEO as an important aspect of their marketing strategy. There are actually some valid reasons for this: SEO is mainly a long term game, and is quite difficult to execute while requiring consistency. Yet, SEO can be a very effective -and affordable- strategy for any startup, and in...
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