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MRR, or Monthly Recurring Revenue, is a very important metric for any SaaS business with subscription-based model, if not the most important. In a recurring revenue model, once we acquire a customer, we expect a recurring stream of money every month, which is the main idea behind MRR. Yet, why is it that important? In this...
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The B2B SaaS industry is a very competitive space, and is still expected to continue growing. However, it’s also no secret that the failure rate for SaaS companies is relatively high, and so proper marketing is highly essential for a B2B Saas business. In this guide, we will discuss the key areas to focus on when...
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One of the biggest challenges for any ecommerce businesses is marketing: finding new prospects (lead generation), nurturing these prospects until they are ready to buy (lead nurturing), and encouraging them for the actual purchase (conversion). With that being said, in this guide, we will discuss 5 effective marketing tactics for ecommerce businesses. Implementing these tactics can...
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SaaS as an industry is growing rapidly in the past decade, and is still expected to grow in the years to come. New players keep coming each and every year, meaning, the industry is becoming more competitive, and if you are just starting, growing your SaaS sales can be difficult. Growth is certainly the key to...
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Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss some  of the best lead generation strategies B2B businesses...
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The harsh truth is, even after we put a lot of effort into our marketing campaigns, be active in all social media platforms, and spending a lot of money in paid advertising, there is no guarantee to get the results we desired. With those points being said, thankfully there is an answer to all the confusion,...
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Getting more sales certainly is the dream of many businesses, which will directly translate to more revenue and profit. However, what actually is the most effective marketing tactics in increasing sales? The answer to that question will depend on many different factors from business types, sizes, industries, and so there are many different tactics and strategies...
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Especially in recent years, inbound marketing has been one of the most talked-about jargon in the digital marketing world. Yet, inbound marketing actually has been around since the early 2000s, and ever since then, it’s always compared to traditional marketing -now often called ‘outbound marketing’ to contrast the inbound marketing term-. However, although inbound marketing is...
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Generating leads is certainly a huge aspect of any marketing strategy: without new prospects, you can’t generate new customers. Yet, leads that are not a good fit for your brand, product, and/or service is fairly useless for your business, and this is where the process of qualifying leads is of import. Yet, the lead qualifying process...
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Let’s say there are two businesses, each with 1,000 existing customers. Each year, the first business, say company A, loses 100 of customers, while company B loses 200. If both companies can acquire 200 customers a year, and everything else being equal, company A will grow 10% each year, while company B will be stagnant. Here,...
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