The success of a tech startup is highly dependent on its approach on marketing, simply because there are two fundamental principles: first, no matter how great your product or service is, it won’t be enough if nobody is aware of it. Second, if your product is shitty, no matter how much time or money you spent on marketing it, it won’t succeed. So, you will need the balance between the two: a great product/service and a great marketing plan. This guide will help you assess the key fundamentals of tech startup marketing plan, and what you will need to do...
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