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While SEO is definitely important for all kinds of businesses and especially B2B companies, there are several things that make SEO for tech companies unique.   First, in the tech market, most if not all your competitors have strong online presence, and they might have done their SEO homework earlier (and better) than you. Second, the tech industry audience is also relatively unique in their technicalities. As a result, most of the tech industry professionals are looking for contents that are highly specialized and complex with a unique vocabulary.   So, SEO implementation for tech companies will need unique approaches,...Read More

The success of a tech startup is highly dependent on its approach on marketing, simply because there are two fundamental principles: first, no matter how great your product or service is, it won’t be enough if nobody is aware of it. Second, if your product is shitty, no matter how much time or money you spent on marketing it, it won’t succeed. So, you will need the balance between the two: a great product/service and a great marketing plan. This guide will help you assess the key fundamentals of tech startup marketing plan, and what you will need to do...Read More