Blog

03
Jan

8 Big Digital Marketing Trends in 2020

Happy new year! With 2018 being as new as it gets, today I will share some of the new marketing trends that will emerge this year. All successful marketers have one thing in common: always preparing for the future trends. So, it can never be too early to discuss the upcoming trends, so we can prepare our strategy earlier than our competition. Without further ado, let us begin with the first one.   1. Content Marketing Yes, in 2018, content will still be king. I’m sure many of you already focused your efforts on content marketing throughout 2017. If it’s...
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07
Apr

5 Effective Strategies to Promote Your Content

I have an awesome content, obviously people will automatically read it, amazed by it, and refer it to their friends and colleagues, right? Great contents will take care of promotion by itself!   Wrong   And it’s not only about content, either. There are many great novels, movies, or songs out there that failed to gain recognition due to the lack of promotion. There are many businesses that are on paper, awesome, but collapsed because they don’t have enough customers. On an even bigger scale, there are many, many great people with amazing education and skills, but are failing in...
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05
Mar

Inbound Marketing Guide for SAAS Businesses

The term ‘inbound marketing’ has been the buzzword of the digital marketing world in recent years. Yet, what actually is inbound marketing? While we can use all the fancy words and technical jargons to describe inbound marketing, in its essence, inbound marketing is about using relevant and valuable contents to draw your potential customers ‘inward’. The opposite of the idea is outbound marketing which some people will address as ‘traditional’ or even ‘old-school’ marketing. Here, we go ‘outward’ to obstruct potential customers with advertising, events, and even cold calls. So, the main idea about inbound marketing is about interruption. Instead...
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07
Feb

7 Effective SEO Strategies for Tech Companies

While SEO is definitely important for all kinds of businesses and especially B2B companies, there are several things that make SEO for tech companies unique.   First, in the tech market, most if not all your competitors have strong online presence, and they might have done their SEO homework earlier (and better) than you. Second, the tech industry audience is also relatively unique in their technicalities. As a result, most of the tech industry professionals are looking for contents that are highly specialized and complex with a unique vocabulary.   So, SEO implementation for tech companies will need unique approaches,...
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05
Sep

5 Tech Startup Marketing Plan Tips for Exponential Growth

The success of a tech startup is highly dependent on its approach on marketing, simply because there are two fundamental principles: first, no matter how great your product or service is, it won’t be enough if nobody is aware of it. Second, if your product is shitty, no matter how much time or money you spent on marketing it, it won’t succeed. So, you will need the balance between the two: a great product/service and a great marketing plan. This guide will help you assess the key fundamentals of tech startup marketing plan, and what you will need to do...
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