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What is marketing strategy? There can be many different definitions. Yet, in essence, a marketing strategy is the justification of your marketing budget. Without a sound strategy, you wouldn’t know where to spend your money, and how much. And as the result, your marketing team can get lost along the way. In this guide, we will discuss all the necessary steps in developing a B2B marketing strategy. Keep in mind, since this guide will be focused on the B2B environment, it might not work in the B2C counterpart. Let us begin by discussing the key considerations you should have before...Read More

SEO as a strategy is a very powerful marketing channel, especially to increase organic inbound traffic, which are highly qualified for conversions. Yet, with each and every year, SEO is getting more difficult to execute, partly because of the increase of competition, and partly because the search engines are always evolving. So, to get ahead of the competition, we will not only need a solid, cohesive strategy, but also advanced tactics to outsmart and outperform our competitors. Here, we will share five advanced tactics that will turn your SEO game into the next level. Let us begin with the first...Read More

Developing a digital marketing strategy is a weird beast. On one hand, there are so many different tactics, methods, tools, and guides that, in theory, can help you along the way. On the other hand, those options often lead to confusion. We should also consider that marketing strategies for B2B and B2C companies are vastly different, and thus, many marketers simply don’t know where to begin when planning a marketing strategy. In this guide, we will discuss 6 checklists you will need to consider when developing a B2B marketing strategy. As mentioned, there are differences between B2B and B2C marketing,...Read More

In the digital world where content is king, the importance of content creation is obviously known by many. Yet, content marketing doesn’t stop in the development process: there are the promotion and distribution processes, there is the content leveraging, content integration and many more. Having a sound content marketing strategy will help you prepare all those important processes in two main areas: cost and reliability. Content marketing, as with any marketing, can be really expensive if you don’t plan it well, and you can even end up losing money. Second, even with all the effort you’ve put, you might not...Read More

Digital marketing for SAAS companies is rather unique. Although the basic principles are similar to other industries, there are several things that only apply to SAAS companies, while on the other hand, there are common strategies that can work in other niches, but won’t work in the SAAS industry. In this guide, we will share several effective digital marketing strategies for SAAS companies. Yet, before we begin, let us discuss several things that made the SAAS industry so unique compared to others, even among other B2B industries.   Why is SAAS Industry Unique? 1. Understanding The Sales Cycle of SAAS...Read More

Why would we need a digital marketing plan for our SAAS product? Isn’t our great, game-changing product going to market itself? Trust me, many if not most SAAS businesses think the same way, but the truth is, only less than one percent of SAAS products out there can truly be classified as ‘game-changing’. While it’s true that the product/software itself should be the core of our marketing strategy, there are many other aspects of marketing that should be done to support it, so the product will unlock its full potential. Let’s do a quick review on the three most important...Read More

Happy new year! With 2018 being as new as it gets, today I will share some of the new marketing trends that will emerge this year. All successful marketers have one thing in common: always preparing for the future trends. So, it can never be too early to discuss the upcoming trends, so we can prepare our strategy earlier than our competition. Without further ado, let us begin with the first one.   1. Content Marketing Yes, in 2018, content will still be king. I’m sure many of you already focused your efforts on content marketing throughout 2017. If it’s...Read More

I have an awesome content, obviously people will automatically read it, amazed by it, and refer it to their friends and colleagues, right? Great contents will take care of promotion by itself!   Wrong   And it’s not only about content, either. There are many great novels, movies, or songs out there that failed to gain recognition due to the lack of promotion. There are many businesses that are on paper, awesome, but collapsed because they don’t have enough customers. On an even bigger scale, there are many, many great people with amazing education and skills, but are failing in...Read More

The term ‘inbound marketing’ has been the buzzword of the digital marketing world in recent years. Yet, what actually is inbound marketing? While we can use all the fancy words and technical jargons to describe inbound marketing, in its essence, inbound marketing is about using relevant and valuable contents to draw your potential customers ‘inward’. The opposite of the idea is outbound marketing which some people will address as ‘traditional’ or even ‘old-school’ marketing. Here, we go ‘outward’ to obstruct potential customers with advertising, events, and even cold calls. So, the main idea about inbound marketing is about interruption. Instead...Read More