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What is marketing strategy? There can be many different definitions. Yet, in essence, a marketing strategy is the justification of your marketing budget. Without a sound strategy, you wouldn’t know where to spend your money, and how much. And as the result, your marketing team can get lost along the way. In this guide, we will...
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SEO as a strategy is a very powerful marketing channel, especially to increase organic inbound traffic, which are highly qualified for conversions. Yet, with each and every year, SEO is getting more difficult to execute, partly because of the increase of competition, and partly because the search engines are always evolving. So, to get ahead of...
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Developing a digital marketing strategy is a weird beast. On one hand, there are so many different tactics, methods, tools, and guides that, in theory, can help you along the way. On the other hand, those options often lead to confusion. We should also consider that marketing strategies for B2B and B2C companies are vastly different,...
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Digital marketing for SAAS companies is rather unique. Although the basic principles are similar to other industries, there are several things that only apply to SAAS companies, while on the other hand, there are common strategies that can work in other niches, but won’t work in the SAAS industry.   In this guide, we will share...
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Happy new year! With 2018 being as new as it gets, today I will share some of the new marketing trends that will emerge this year. All successful marketers have one thing in common: always preparing for the future trends. So, it can never be too early to discuss the upcoming trends, so we can prepare...
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I have an awesome content, obviously people will automatically read it, amazed by it, and refer it to their friends and colleagues, right? Great contents will take care of promotion by itself!   Wrong   And it’s not only about content, either. There are many great novels, movies, or songs out there that failed to gain...
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While SEO is definitely important for all kinds of businesses and especially B2B companies, there are several things that make SEO for tech companies unique.   First, in the tech market, most if not all your competitors have strong online presence, and they might have done their SEO homework earlier (and better) than you. Second, the...
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