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The technology industry is rapidly evolving with each and every passing year. The needs of the customers are always changing, and so their behaviors. We should also consider the fact that there will always be new influx of competitors. So, there is not one single marketing tactic that can fit every situation, and most likely you...
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Every business, in essence, is about generating more sales, which will translate to more revenue and profit. However, what actually is the most effective tactics to increase sales? That is actually a very hard question to answer. Part of the problem is that there are many different factors that can affect the answer: the business type,...
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Achieving exponential growth is the dream of virtually every entrepreneurs, businesspeople, and marketers. Even more if this growth is achieved in a relatively fast manner. Yet, let’s face it, achieving high scalability can be extremely hard and will require tremendous investment of resources, and more often than not, time. However, achieving fast growth is actually possible,...
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Every for-profit business is designed towards one goal: generating more revenue and along the way, profit. So, to grow your business, we will need to aim to achieve growth in revenue. However, driving more revenue is certainly not a small task: there are many different variables that can affect revenue growth, and we won’t be able...
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In a SaaS business environment, probably saying that your content is just as important as your software -your product- is not being over exaggerating. Content marketing is indeed a very important aspect of SaaS businesses. If we see all the major players from HubSpot to Marketo to Salesforce, among others, they all have one thing in...
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What is the most effective digital marketing channels? The answer will vary for different businesses according to many different factors. A marketing channel that works for one business might not be effective for the others. In general, the most effective marketing channel for your business will depend largely on your industry, your business model, and especially,...
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The problem of modern digital marketing is not the lack of tactics and strategies, but rather the availability of virtually unlimited options, which can often lead to the marketer’s confusion. For IT companies, this problem is arguably even more prevalent: the competition is tight, almost everyone is tech-savvy, and there are a lot of different tactics...
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There are countless marketing ideas, tactics, tools, strategy, and technologies available today. While it can certainly help marketers to achieve their goals better, they also often add to the confusion. So, when talking about B2C and B2B marketing, the different ideas and principles behind the two are often mixed up with each other. In this article,...
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In this very competitive digital marketing world, we are often tempted, as a marketer, to get a certification just to get ahead of the pack. Certainly, there are several certifications that are worth getting, such as Google AdWords Certification, or the Facebook Blueprint certification. Yet, what about SEO? Is there any SEO certification worth getting? This...
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How much is the cost of digital marketing? The answer can greatly vary with every business, yet we all know that if we are not careful, it can get real expensive, real fast. So, how can we monitor and optimize our digital marketing costs?In this guide, we will discuss the necessary principles and steps to make...
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