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B2B Search Engine Optimization Services

Do you want to rank on the first page for Google?

Our B2B SEO agency help companies rank on the first page of Google for highly competitive non-branded keywords searched by prospects and potential customers. Most of the companies that use our B2B SEO services triple their organic traffic and on average see a 90% increase in lead generation and a 60% increase in sales Year over Year

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How our B2B SEO services can increase your traffic, leads and revenue

During the course of the SEO campaign, we will review your current SEO performance, analyze your competitors and create a long-term B2B SEO strategy that outlines activities, metrics and estimated results and the end goal of the campaigns for the next 1 -2 years. B2B SEO services include:

  1. Identify keywords that your prospects type in on search engines when they research and look for products and services. 
  2. Optimize on and off-site SEO and gradually improve the ranking for the keywords so they appear on the first page in organic search results. 
  3. Create a comprehensive B2B content marketing strategy to capture and drive prospects to your site when they are looking for trends, best practices, checklists or are running any relevant research for the industry during the awareness and consideration stage. 
  4. Create relevant contextual backlinks on authoritative sites to support your ranking improvements.
  5. Improve conversion rates, optimize your landing pages, improve website loading speed, and fix crawling errors so nothing prevents you from ranking on the first page
We are a team of B2B SEO experts

We help you define your SEO objectives and develop an SEO strategy to dominate the first page

B2B SEO Strategy

We will review your current SEO performance, analyze your competitors and create a long term SEO strategy that outlines activities, metrics, estimated results and the end goal of the campaigns for the next 1 -2 years.

Content Strategy

We will work with your team and content writers to incorporate SEO into your content creation process, blog posts, press releases, webinars, and other web assets. Every piece of content you post on your website has an opportunity to rank on the first page and drive prospects to your site.

Technical SEO

We use Google Analytics and Search Console data and various SEO tools (Ahrefs, SEMRush, SEO audit,
Screaming Frog), to uncover issues with technical SEO, and previous SEO activities. Improve your on-site SEO, internal linking, website loading speed, fix 404, 500 and crawling errors, to ensure there is nothing preventing you from ranking on the first page.

SEO Training

We will coach your team on the best B2B SEO practices and you will see how we execute SEO campaigns. When you work with us, we become a part of your team.

Link Acquisition

Content-marketing approach for link building, acquiring brand mentions for our clients through content publication on high-authority sites and media resources, focusing on quality and relevance.

Keyword Research

Keyword research and analysis will reveals what keywords your potential customers are typing in on Google when they search for solutions and services. We will group keywords based on topics and relevancy and will map them to existing pages or create new ones. 

We've got your questions answered

The most common questions about our B2B SEO services.

Do you work with software/SaaS/technology/IT/eCommerce companies?

Absolutely! Our B2B SEO services are a perfect fit for any type of business and keywords, geographical area and type of optimization (global/local). We worked with multiple B2B, SaaS and IT brands and know exactly what needs to be done to rank websites on the first page of Google. Our B2B SEO agency ranked keywords like “online scheduling software”, “iot connectivity solution”, “data analytics software”, “OCR software”, “brute force protection” and many others. We can rank any keyword in any city or country.

Do you guarantee first page rankings?

Our B2B SEO services are built to provide performance/result based results by gradually improve your keyword rankings on Google. We do our best in optimizing your on-site and technical SEO and providing you quality backlinks. Our goal is to rank your website in the top 10 within 12-18 months (for low to medium competitive keywords) but we can’t offer guarantees as we don’t control Google’s ranking algorithm that is changing on a daily basis. 

I want to start SEO campaign today. How do you work and what is the procedure?

After we sign the agreement and our B2B SEO experts will start SEO analysis (1-2 weeks) for your website to find its ranking, on-site and off-site SEO state and will send you a report and recommendation. Off-site optimization and link building start after a week after the start after we prepare necessary articles, content and schedule submissions. Backlinks and ranking reports provided monthly and also can be available at request. In your monthly SEO report, you will find links, SEO activities, recommendations and estimates for the first page rankings. After the first month, we will review the progress and make plans for the following months. 

How long does it take to rank on the first page?

Results may vary. If the keywords you are trying to rank for are very popular and competitive (like “real estate New York”), the results will take longer. Optimization can run 3-6 months for competitive keywords and a first-page result. Some clients have seen first page rankings within the first 30 days (for low competitive keywords). The answer is…it just depends! We will give you an estimate based on our experience within the first month after starting your B2B SEO services when we see how Google reacts to your site and our optimization, but it is never an exact science.

My website has been previously (or currently) penalized/blacklisted/deindexed by Google. Can you help in this matter?

Yes. Our B2B SEO company has experience recovering websites from different sorts of penalties like duplicate content, viruses, poor navigation, poor meta tag setup, aggressive and harmful backlinks (off-site) campaign and other issues. After we start your SEO campaign our B2B SEO experts will review your SEO history and analyze your backlink profile. Aside from regular submissions for your B2B SEO services we will work on fixing your website status in Google with no additional charge. Note that for blacklisted domains it will take an additional 3-6 months to rank 10. 

Why is my site not showing up in the search engines?

There are various reasons your website may not show up, or display well, in search engine results. You may not be using an SEO-friendly web design, your site may not be “readable” by the search engines and you may be missing key information for your page to be properly indexed by the search engines. Also, the use of some scripts may prevent search engines from indexing your site and/or you may not have properly submitted your site to the search engines. There are more reasons why a site may or may not be showing up in the search engine results….but that’s why we’re here. Our B2B SEO company will help you solve the mystery of SEO. To all our clients we give free support and SEO analysis and encourage you to not expect results overnight or rights after the start of your SEO services. 

How Does the Pricing Work?

We charge a monthly retainer fee for our B2B SEO services. That retainer fee is built based on the number of hours required to work on your website and publication fees over the life of your campaign. Those hours and fees are then amortized into a monthly retainer amount. Fees are payable 100% in advance at the start of the SEO campaign and then paid monthly. If you cancel or put the 6- or 12-month SEO services on hold within 3 calendar days of the payment, a kill fee will be applied.

Our Happy Clients

Check out what our customers have to say about B2B SEO services

  • “We started working with this Nine Peaks about a year ago on our SEO campaign. Their insights and work have been invaluable to our marketing function and our online business. With their help, our rankings have gone from the third to a first page which is helping us close more (new!) clients through search.”

    Stella Smith
    Chief Marketing Officer
  • “I was looking for a B2B SEO company to help us with organic growth and Nine Peak is great to work with. Their B2B SEO experts and consultants are very experienced and took our SEO and lead generation to the next level. If you need performance SEO services for your B2B company Nine Peaks is your best choice.”

    Jane Smith
    VP of Marketing
  • “We started working with this digital agency about a year ago on our SEO campaign, and now book marketing and training. Their insights have been invaluable to our marketing function and our online business. With agency’s help, our rankings have gone from good to great and we’re getting found and closing more (new!) clients through search.”

    Thomas Smith
    Chief Technology Officer

What Is B2B SEO?

SEO, stands for Search Engine Optimization, and as the name suggests it is about the efforts to optimize our website (or web pages) so that it can rank higher on Google’s and the other search engines’ SERPs (Search Engine Results Pages) for specific queries/keywords.

How exactly can we achieve that?

It’s important to understand that SEO for B2B is not a hack or a secret technique to ‘cheat’ Google’s algorithm so you can rank higher. It is about optimizing the site and its content to align better with Google’s and the other search engines’ main objectives: organizing and publishing valuable and relevant information for their users.

So, the basic principle of implementing B2B SEO is fairly simple: the more useful and relevant your content and website are for your target audience, the higher you will rank. SEO is a series of optimizations made on your B2B website (on-site optimizations) and outside your website (off-site optimizations) to ensure your website is more valuable, relevant, and accessible for your target audience. 

Another important thing to understand is that ranking, even the #1 ranking, is not the end goal of B2B SEO services. Ranking on its own won’t give any tangible value to your B2B business, instead, your objective should be to increase the quantity and quality of organic traffic, which in turn will help you in generating more leads, conversions, and ultimately, more sales. 

Is SEO important for B2B?

In a B2B environment, SEO is among one of the most effective marketing channels in generating leads and customers, but implementing proper B2B SEO solutions can be easier said than done. 

On the other hand, since SEO for B2B is by nature, a long-term game, when not implemented properly, it can take forever until you get any impact at all from your SEO campaign, making it a waste of time and resources instead. 

When implementing B2B SEO, it’s very important to understand that B2B SEO is no longer about simply stuffing your pages with your target keywords and building links. 

Google and the other search engines are getting smarter at understanding a page’s context in relation to the target keyword and now the quality of the backlinks are not more important than quantity. 

B2B SEO in 2021 requires a more holistic approach in delivering high-quality, relevant content to your target audience.

B2B SEO: Why Is It Unique?

B2B SEO services are unique when compared to B2C SEO in several important ways, mainly because of the different target customers served. 

Remember that the core idea of SEO is to deliver value to this target audience, and this is why SEO has to be approached differently for a B2B organization, mainly because of three different things: 

  1. The nature of the product/service offered: B2B products or services are typically designed to help the client’s business to perform better in a tangible way (i.e. help our client grow their profit). 
  2. The sales cycle and life cycle of the product/service: a B2B sales cycle is typically longer than its B2C counterpart, and there can be multiple decision-makers involved in the purchase decision. In working with a B2B SEO company this would translate to the need of developing different content to target these different decision makers (that often have different roles and needs). 
  3. The specific needs or requirements of your B2B prospects: typically B2B decision-makers have to be ‘convinced’ in a logical way that your product/service can indeed help their company. This can result in the need for more technical, data-driven content when developing our SEO content. 

To be more specific, there are also several unique challenges to B2B SEO we consider: 

  • Low volume target keywords

There are obviously more people searching for B2C-related keywords every month than B2B-specific keywords (i.e. “best Netflix show” vs “best POS software for small restaurants”). This is also caused by the more complex and typically longer sales funnel in the B2B environment. 

So, keyword research in a B2B SEO setting is often much more challenging, and B2B SEO agencies need to really understand their target audience’s intent in searching for these keywords. So, in B2B SEO, we are not solely focusing on search volume, but rather the quality and intent of the search. 

  • Lower conversion rate

Typically click-to-sale conversion rates are always lower in B2B settings companies when compared to their B2C counterparts, although these conversions would typically translate into a much higher value than selling a single B2C product. This is why, again, knowing the B2B target audience and demonstrating why your product/service and your company are their best solution is very important. 

B2B customers want the confidence that you are a reputable and trustworthy company even before they’ll inquire with your company. This is why establishing thought leadership by delivering valuable and relevant content is the core of B2B SEO solutions. 

Free SEO Strategy Session

Schedule a free SEO staretgy session with our B2B SEO company to find out how we can help you


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Let's do great work together

Want to talk growth?

We will review your SEO and content marketing strategy and brainstorm some ideas to increase your revenue. In our 45-minute B2B SEO strategy session we will cover:

  1. Analyze your keywords and organic traffic.
  2. Identify what’s possible for your business in the next 6-12 months.
  3. Analyze your competitor’s B2B SEO strategy.
  4. Actionable tips and next steps.