Our B2B SEO agency help companies rank on the first page of Google for highly competitive non-branded keywords searched by prospects and potential customers. Most of the companies that use our B2B SEO services triple their organic traffic and on average see a 90% increase in lead generation and a 60% increase in sales Year over Year.
During the course of the SEO campaign, we will review your current SEO performance, analyze your competitors and create a long-term B2B SEO strategy that outlines activities, metrics and estimated results and the end goal of the campaigns for the next 1 -2 years. B2B SEO services include:
SEO, stands for Search Engine Optimization, and as the name suggests it is about the efforts to optimize our website (or web pages) so that it can rank higher on Google’s and the other search engines’ SERPs (Search Engine Results Pages) for specific queries/keywords.
How exactly can we achieve that?
It’s important to understand that SEO for B2B is not a hack or a secret technique to ‘cheat’ Google’s algorithm so you can rank higher. It is about optimizing the site and its content to align better with Google’s and the other search engines’ main objectives: organizing and publishing valuable and relevant information for their users.
So, the basic principle of implementing B2B SEO is fairly simple: the more useful and relevant your content and website are for your target audience, the higher you will rank. SEO is a series of optimizations made on your B2B website (on-site optimizations) and outside your website (off-site optimizations) to ensure your website is more valuable, relevant, and accessible for your target audience.
Another important thing to understand is that ranking, even the #1 ranking, is not the end goal of B2B SEO services. Ranking on its own won’t give any tangible value to your B2B business, instead, your objective should be to increase the quantity and quality of organic traffic, which in turn will help you in generating more leads, conversions, and ultimately, more sales.
In a B2B environment, SEO is among one of the most effective marketing channels in generating leads and customers, but implementing proper B2B SEO solutions can be easier said than done.
On the other hand, since SEO for B2B is by nature, a long-term game, when not implemented properly, it can take forever until you get any impact at all from your SEO campaign, making it a waste of time and resources instead.
When implementing B2B SEO, it’s very important to understand that B2B SEO is no longer about simply stuffing your pages with your target keywords and building links.
Google and the other search engines are getting smarter at understanding a page’s context in relation to the target keyword and now the quality of the backlinks are not more important than quantity.
B2B SEO in 2021 requires a more holistic approach in delivering high-quality, relevant content to your target audience.
B2B SEO services are unique when compared to B2C SEO in several important ways, mainly because of the different target customers served.
Remember that the core idea of SEO is to deliver value to this target audience, and this is why SEO has to be approached differently for a B2B organization, mainly because of three different things:
To be more specific, there are also several unique challenges to B2B SEO we consider:
There are obviously more people searching for B2C-related keywords every month than B2B-specific keywords (i.e. “best Netflix show” vs “best POS software for small restaurants”). This is also caused by the more complex and typically longer sales funnel in the B2B environment.
So, keyword research in a B2B SEO setting is often much more challenging, and B2B SEO agencies need to really understand their target audience’s intent in searching for these keywords. So, in B2B SEO, we are not solely focusing on search volume, but rather the quality and intent of the search.
Typically click-to-sale conversion rates are always lower in B2B settings companies when compared to their B2C counterparts, although these conversions would typically translate into a much higher value than selling a single B2C product. This is why, again, knowing the B2B target audience and demonstrating why your product/service and your company are their best solution is very important.
B2B customers want the confidence that you are a reputable and trustworthy company even before they’ll inquire with your company. This is why establishing thought leadership by delivering valuable and relevant content is the core of B2B SEO solutions.
Want to talk growth?
We will review your SEO and content marketing strategy and brainstorm some ideas to increase your revenue. In our 45-minute B2B SEO strategy session we will cover: