8 Must-have Sales and Marketing Tools That SaaS Companies can Use

There is no denying that there are more SaaS tools and business-related apps than ever before. No matter what kind of service you provide or what kind of business you are in, it is highly likely that you have feature-rich and advanced tools at your disposal.

In fact, there are a lot of SaaS tools out there in the market that it can be overwhelming to choose the right tool that deserves your (and your team’s) attention.

Also, today’s market can be a bit diverse. Finding the right tool that seems to have everything you need can be an overly complicated task.

Luckily, there are ways to help make things easy for you to manage. In this post, Voy Media – marketing agency for SaaS companies, will walk you through the best sales and marketing tools that successful SaaS companies use.


1. Google Analytics

This is an excellent tool for measuring your website traffic, analyze its performance, and gain audience insights.

The best thing about it is that you do not need another website platform that will collect the data for you, and it is completely free. Moreover, even if you are using another tool, you might still have to use Google Analytics for its in-depth traffic metrics, segmenting users per country and traffic type.

In the end, it is all about the details with this one.


2. Salesmate

This tool is a sales CRM for small to mid-sized companies, helping them close deals relatively quickly.

With Salesmate’s automated workflows and user-friendly UI, managers could help their team members keep an eye on the most important leads, and pursuing them regularly. It’s also utilized for capturing leads and managing sales pipelines.

With its highly intuitive integrations, you are assured that all additional details about the prospect are automatically filled to the sales pipeline. Therefore, decreasing any unnecessary manual labor.


3. HubSpot

When it comes to marketing automation, HubSpot is everyone’s go-to choice. It helps power up your website, maintains your social media, manages all your contacts in a CRM, hosts your blog, builds segmenting lists and workflows, provides lead generation tools, and so much more.

Even startups that virtually have zero budget can now fulfill a portion of their marketing with ease, thanks to HubSpot’s free products, growing alongside it as their needs change.


4. Automizy

This is an easy-to-use email marketing tool. You could easily create drip campaigns within minutes. That way, you could better educate, nurture your leads, build user onboarding emails that are based on their behavior, and so much more.

With Automizy, you could also send compelling newsletters to convince your prospects to make a purchase.


5. Growthlist

This tool is offering a comprehensive database of approximately 5,000 B2B tech companies that are growing ‒ whether recently funded or hiring aggressively.

It contains a lot that has a detailed description of every startup, links to their blogs and social media channels, details of their SEO, and so on.

Growthlist is also an excellent source of leads for B2B startups to place on their sales funnel, as well as work on converting them into clients.


6. LinkedIn Sales Navigator

This is a highly intuitive sales tool built for aiding sales teams, business owners, and people, nurturing customer relationships inside their networks. The LinkedIn Sales Navigator tool allows users to improve their sales closure, therefore, boosting their sales and revenue.


7. Hootsuite

Tools like Hootsuite allow you to build and maintain a social media presence easily and quickly. The best thing about it is that it’s free. It also lets you schedule posts on your social media channels ahead of time, letting you engage with your followers right from the SaaS itself.

Moreover, it lets you track mentions, replies, and comments quickly, without having to individually login on your social media accounts.


8. Databox

It’s excruciating to try to have a real-time snapshot of all your marketing efforts in a single place. Luckily, Databox came along, offering a solution to try to solve a problem some people never realized they had ‒ excellent, seamless reporting.

This is a great tool that lets you connect all of your data sources into an excellently designed dashboard system, letting you track the performance of your company in a single location that’s easy to read.


Over to You

So, there you have it. We have listed down several SaaS tools and apps that can help you scale your business.

However, you have to note that not all of these tools will work for your particular circumstance. Even the marketing agency for SaaS companies that you work with might agree.

However, knowing more about them and how they work gives you the power to apply them when needed. So, stay up-to-date with the latest SaaS marketing trends, and make sure that you check out the different tools that are most useful for your business.

About the author

Mike is a lead SEO strategist at Nine Peaks Media. With over 10+ years of experience in SEO and Inbound Marketing, he helped hundreds of B2B and SaaS businesses rank on the first page of Google.