Month

August 2019
SaaS marketing is quite unique due to several different factors. However, the fact that SaaS is an exclusively online business—with virtually no offline presence—will mean we also have to rely mainly on digital or online marketing. So, SEO as one of the most effective and cost-efficient digital marketing channels is very important for SaaS businesses....
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Marketing attribution has been the buzzword of the digital marketing world in recent years, especially with the advent of various marketing attribution tools recently. While those tools can certainly help your marketing activities, it won’t be much use if we don’t understand the concept of marketing attribution itself, and how to correctly implement it. In...
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How can we measure the results of our SaaS business? Most SaaS businesses are using recurring-revenue models to monetize the business.So, measuring KPIs and results can be more difficult compared to traditional business models. With that being said, in this guide, we will discuss how to have a detailed look at the key metrics that...
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