Month

July 2019
SaaS marketing is tough. Not selling a physical product already possess its own challenge, but the recurring revenue model—that is not familiar to many people— can further complicate things from conversion to cash flow management issues. Not to mention, SaaS marketing can be very demanding, where not only growth, but rapid growth is the requirement...
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46% of Google searches are local, and if you can have your business on the top results of Google Maps ranking, you can get a lot of conversions—which will translate to revenue. However, ranking for Google Maps can be a unfamiliar process for many businesses, while in truth, it is actually simpler than it sounds...
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If you ask any marketers—not only B2B SaaS marketer— one of the most prevalent problems is usually how to generate more leads. Especially for B2B businesses, however, lead generation is not about a secret, holy grail tactic that can magically generate more and more prospects. Rather, lead generation is more about consistency: build a long-lasting,...
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When discussing digital marketing, one of the biggest issues for local businesses is how most of the guides available, the case studies, and the success stories are about big companies targeting nation-wide or even multi-national audience. So, it’s difficult to grasp the concept of local digital marketing. With that concern, in this article we will...
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Admittedly, when thinking about marketing strategy for startups, SEO is usually not the first thing that comes to mind for many different reasons. However, there are actually many benefits in implementing SEO to market your startup, and here are some major considerations.   Why Startups Should Invest In SEO   1. SEO is Affordable With...
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1.Get Around Free-Trial Drop-Off A lot, if not the most of us have been a culprit for this: have you ever signed up for a free-trial of any product, especially SaaS products but ended up never using the free-trial software at all? In this case, since these people are not really trying the product, the...
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One of the biggest challenges for any ecommerce businesses is marketing: finding new prospects (lead generation), nurturing these prospects until they are ready to buy (lead nurturing), and encouraging them for the actual purchase (conversion).   With that being said, in this guide, we will discuss 5 effective marketing tactics for ecommerce businesses. Implementing these...
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