Day

June 5, 2019
Customer Acquisition Cost, or CAC, is the term used to define the total cost a business—or in this case, a SaaS business— is required to spend in order to acquire a new customer. This cost is usually financial in nature, although we can also calculate other resources (i.e. time) depending on your purpose in calculating...
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MRR, or Monthly Recurring Revenue, is a very important metric for any SaaS business with subscription-based model, if not the most important. In a recurring revenue model, once we acquire a customer, we expect a recurring stream of money every month, which is the main idea behind MRR. Yet, why is it that important? In...
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The B2B SaaS industry is a very competitive space, and is still expected to continue growing. However, it’s also no secret that the failure rate for SaaS companies is relatively high, and so proper marketing is highly essential for a B2B Saas business. In this guide, we will discuss the key areas to focus on...
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How can we measure the results of our SaaS business? Most SaaS businesses are using recurring-revenue models to monetize the business.So, measuring KPIs and results can be more difficult compared to traditional business models. With that being said, in this guide, we will discuss how to have a detailed look at the key metrics that...
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If you ask any marketers—not only B2B SaaS marketer— one of the most prevalent problems is usually how to generate more leads. Especially for B2B businesses, however, lead generation is not about a secret, holy grail tactic that can magically generate more and more prospects. Rather, lead generation is more about consistency: build a long-lasting,...
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Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss some  of the best lead generation strategies B2B...
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The harsh truth is, even after we put a lot of effort into our marketing campaigns, be active in all social media platforms, and spending a lot of money in paid advertising, there is no guarantee to get the results we desired. With those points being said, thankfully there is an answer to all the...
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Getting more sales certainly is the dream of many businesses, which will directly translate to more revenue and profit. However, what actually is the most effective marketing tactics in increasing sales? The answer to that question will depend on many different factors from business types, sizes, industries, and so there are many different tactics and...
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Especially in recent years, inbound marketing has been one of the most talked-about jargon in the digital marketing world. Yet, inbound marketing actually has been around since the early 2000s, and ever since then, it’s always compared to traditional marketing -now often called ‘outbound marketing’ to contrast the inbound marketing term-. However, although inbound marketing...
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Generating leads is certainly a huge aspect of any marketing strategy: without new prospects, you can’t generate new customers. Yet, leads that are not a good fit for your brand, product, and/or service is fairly useless for your business, and this is where the process of qualifying leads is of import. Yet, the lead qualifying...
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Let’s say there are two businesses, each with 1,000 existing customers. Each year, the first business, say company A, loses 100 of customers, while company B loses 200. If both companies can acquire 200 customers a year, and everything else being equal, company A will grow 10% each year, while company B will be stagnant....
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Marketing is often regarded as an intangible, or even non-performing division that only wastes money. Indeed, proving the business value of marketing activities can be difficult, especially in a quantitative basis. This is where the concept of revenue marketing comes in Although it’s difficult, it is by no means impossible to develop a result-driven marketing...
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