Month

December 2018
Marketing effectiveness is always related to numbers. While seeing your brand in a famous media might be nice for your business, it is not a measurable, tangible metric. Marketing effectiveness is about measuring those numbers consistently, and work to improve upon that data. So, a huge part of measuring marketing effectiveness is about measuring the...
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The technology industry is rapidly evolving with each and every passing year. The needs of the customers are always changing, and so their behaviors. We should also consider the fact that there will always be new influx of competitors. So, there is not one single marketing tactic that can fit every situation, and most likely...
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Every business, in essence, is about generating more sales, which will translate to more revenue and profit. However, what actually is the most effective tactics to increase sales? That is actually a very hard question to answer. Part of the problem is that there are many different factors that can affect the answer: the business...
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