Month

November 2018
Achieving exponential growth is the dream of virtually every entrepreneurs, businesspeople, and marketers. Even more if this growth is achieved in a relatively fast manner. Yet, let’s face it, achieving high scalability can be extremely hard and will require tremendous investment of resources, and more often than not, time. However, achieving fast growth is actually...
Read More
Every for-profit business is designed towards one goal: generating more revenue and along the way, profit. So, to grow your business, we will need to aim to achieve growth in revenue. However, driving more revenue is certainly not a small task: there are many different variables that can affect revenue growth, and we won’t be...
Read More
In a SaaS business environment, probably saying that your content is just as important as your software -your product- is not being over exaggerating. Content marketing is indeed a very important aspect of SaaS businesses. If we see all the major players from HubSpot to Marketo to Salesforce, among others, they all have one thing...
Read More
What is the most effective digital marketing channels? The answer will vary for different businesses according to many different factors. A marketing channel that works for one business might not be effective for the others. In general, the most effective marketing channel for your business will depend largely on your industry, your business model, and...
Read More
The problem of modern digital marketing is not the lack of tactics and strategies, but rather the availability of virtually unlimited options, which can often lead to the marketer’s confusion. For IT companies, this problem is arguably even more prevalent: the competition is tight, almost everyone is tech-savvy, and there are a lot of different...
Read More
There are countless marketing ideas, tactics, tools, strategy, and technologies available today. While it can certainly help marketers to achieve their goals better, they also often add to the confusion. So, when talking about B2C and B2B marketing, the different ideas and principles behind the two are often mixed up with each other. In this...
Read More
In this very competitive digital marketing world, we are often tempted, as a marketer, to get a certification just to get ahead of the pack. Certainly, there are several certifications that are worth getting, such as Google AdWords Certification, or the Facebook Blueprint certification. Yet, what about SEO? Is there any SEO certification worth getting?...
Read More
How much is the cost of digital marketing? The answer can greatly vary with every business, yet we all know that if we are not careful, it can get real expensive, real fast. So, how can we monitor and optimize our digital marketing costs?In this guide, we will discuss the necessary principles and steps to...
Read More
How much is the cost of digital marketing? The answer can greatly vary with every business, yet we all know that if we are not careful, it can get real expensive, real fast. So, how can we monitor and optimize our digital marketing costs?In this guide, we will discuss the necessary principles and steps to...
Read More
Answering the question ‘how much does SEO cost?” is actually harder than it seems. There are many factors that can determine SEO pricing, as SEO by itself comprises of many different marketing activities, some tangible and some not. So, it is not as easy as, say, calculating the ROI of a Facebook ad campaign. Besides...
Read More
SEO can be a very expensive investment ranging from thousands of dollars to even millions. So, it is important to figure out whether our investment is making money in return, while also figuring the areas where we can make improvements. In this guide, we will discuss how to calculate the ROI for an SEO campaign,...
Read More
Digital marketing, by itself, is a pretty big subject covering many different marketing tactics, methods, and strategies. So, it is understandable that many marketers are confused on what marketing tactics to adopt, leading to the resistance to change and stuck in the same strategies (that are often not working anymore) over and over again. So,...
Read More
While there are definitely more challenges in the modern digital marketing world, we are also blessed with rapid advancements in technology. There are a virtually unlimited amount of marketing tools available to choose from. Yet, although they certainly can be useful, choosing the right one for your business can indeed be a confusing task. In...
Read More
In this post, we will discuss ten of the biggest marketing trends in 2018. There are a lot of different styles of marketing with all the different tactics and strategies. So, keep in mind that the trends we will discuss below focus on the B2B environment, and may not apply for B2C companies. Without further...
Read More
Nowadays, having a marketing automation platform is virtually a must for any organizations. It is one of the blessings of the digital age, and it’s no wonder the marketing automation industry has grown almost 300% in the span of just two years. Yet, this phenomenon also means that new marketing automation platforms are being released...
Read More
Learning from the failures of others is essential to success. That’s why, in this article, we will discuss our perspective on the most common mistakes made in B2B marketing. More often than not, these mistakes prevent B2B businesses from putting their best marketing practices and thus fail to get the desired results. What are they?...
Read More