Month

October 2018
Let’s be honest, how often did you see an advertisement for a product you never knew before on the internet, and actually purchase it? Pretty rare, right? To succeed in digital marketing, we must first acknowledge the fact that it is very, very saturated, and so you must do your homework to get ahead. So,...
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Developing a digital marketing plan can be a really complicated and time-consuming task, but that doesn’t need to always be the case. Most of the time, the difficulty lies in the fact that we are focusing on the wrong this, making the process longer than required. So, in this guide, we will break down the...
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Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss 7 of the best lead generation strategies B2B...
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What is the most effective digital marketing strategy? With all the available channels, tactics, methods, and strategies, answering this question can be very difficult. Different marketing channels will work better for certain businesses and/or industries over the others, and let’s not forget the fact that the marketplace is always evolving. In this modern business environment,...
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Ever since the advent of the internet, PPC marketing has been, and still is one of the most prominent marketing methods in the digital world. Yet, with the saturated marketplace, PPC campaigns can be really expensive when not managed well, and there’s a great chance you will get a negative ROI when you’re not careful....
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Even in 2018, email marketing is still an effective marketing tactic to broadcast valuable information for your audience. Yet, traditional email newsletter has a major flaw: if there’s a new subscriber, they will only get the latest email you sent, and never the previous ones before the subscription. The solution for this issue is what...
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