Month

September 2018
You should already be familiar with the definition and concept of ROI: as the name Return On Investment suggests, it will tell you whether you are making money off your investments. However, measuring ROI on your digital marketing campaigns can be complicated. Not all digital marketing aspects will tie directly to revenue or conversion, and...
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B2B stands for business-to-business, and as the name suggests, is a business model that is selling their products or services to other businesses. In a way, we can think of a B2B business as a support system providing other enterprises with the things they need to succeed, or at least, to stay competitive. Generally, people...
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