Month

June 2018
What is marketing strategy? There can be many different definitions. Yet, in essence, a marketing strategy is the justification of your marketing budget. Without a sound strategy, you wouldn’t know where to spend your money, and how much. And as the result, your marketing team can get lost along the way. In this guide, we...
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SEO as a strategy is a very powerful marketing channel, especially to increase organic inbound traffic, which are highly qualified for conversions. Yet, with each and every year, SEO is getting more difficult to execute, partly because of the increase of competition, and partly because the search engines are always evolving. So, to get ahead...
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Developing a digital marketing strategy is a weird beast. On one hand, there are so many different tactics, methods, tools, and guides that, in theory, can help you along the way. On the other hand, those options often lead to confusion. We should also consider that marketing strategies for B2B and B2C companies are vastly...
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In the digital world where content is king, the importance of content creation is obviously known by many. Yet, content marketing doesn’t stop in the development process: there are the promotion and distribution processes, there is the content leveraging, content integration and many more. Having a sound content marketing strategy will help you prepare all...
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